Burial site of "Elsie" Marker

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Plainsboro in Middlesex County, New Jersey — The American Northeast (Mid-Atlantic)

Burial site of "Elsie"
The Borden Cow
— A celebrated advertising trademark —

Burial site of "Elsie" Marker Photo, Click for full size

By Deb Hartshorn, September 22, 2010

1. Burial site of "Elsie" Marker

Inscription. Elsie, a purebred Jersey cow with enormous brown eyes was chosen to be the advertising symbol for the Borden Company. This became one of the best known and most successful icons in the history of American marketing.

Elsie was featured at the Borden Company's exhibit "Dairy World of Tomorrow" at the 1939-40 New York World's Fair. Elsie and her chain of daisies quickly became one of the the star attractions of the Fair.

Elsie will be remembered as one of the most celebrated residents of Walker Gordon Farm.

Location. 40° 19.969′ N, 74° 36.724′ W. Marker is in Plainsboro, New Jersey, in Middlesex County. Marker can be reached from Heron Court. Click for map. Located at a gazebo on a walking path in a housing development next to "You'll Do Lobelia" Marker. Marker is in this post office area: Plainsboro NJ 08536, United States of America.

Other nearby markers. At least 8 other markers are within 3 miles of this marker, as the crow flies. You'll Do Lobelia (here, next to this marker); Scudders Mills (approx. 1.2 miles away); The Canal Dug By Irishmen (approx. 1.2 miles away); Martian Landing Site (approx. 1.4 miles away); John Witherspoon (approx. 2.6 miles away); Washington’s Route from Princeton to Morristown (approx. 2.7 miles away); Bainbridge House (approx. 2.7 miles away); M. Hartley Dodge, Jr. (approx. 2.7 miles away). Click for a list of all markers in Plainsboro.

Burial site of "Elsie" Marker on the right. You'll Do Lobelia Marker is on the left. Photo, Click for full size

By Deb Hartshorn, September 22, 2010

2. Burial site of "Elsie" Marker on the right. You'll Do Lobelia Marker is on the left.

Also see . . . Elsie the Cow. (Submitted on October 13, 2010, by Deb Hartshorn of Burlington County, New Jersey.)

Credits. This page originally submitted on October 13, 2010, by Deb Hartshorn of Burlington County, New Jersey. This page has been viewed 482 times since then. Photos: 1, 2. submitted on October 13, 2010, by Deb Hartshorn of Burlington County, New Jersey. • Syd Whittle was the editor who published this page.