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Madison in Dane County, Wisconsin — The American Midwest (Great Lakes)
 

The Temperance Movement Battled Madison's Breweries

The Madison Heritage Series

 
 
The Temperance Movement Battled Madison's Breweries Marker image. Click for full size.
By William J. Toman, August 3, 2010
1. The Temperance Movement Battled Madison's Breweries Marker
Inscription. Owning a State Street beer establishment wasnít easy in the early 1900s. As the temperance movement gathered momentum throughout the country, increasing numbers of Americans wanted alcohol consumption outlawed.

Founded in 1863, Hausmannís Capital Brewery flourished on the corner of State and Gorham streets. But in 1907, temperance proponents scored a shrewd victory by rallying the public against saloonsí corrosive effects on University of Wisconsin students. When temperance leaders engineered a “dry zone” within a half-mile of campus, the Hausmanns used their influence to ensure that the zone stopped just short of their brewery.

In 1917, voters outlawed alcohol sales in the entire city. The Hausmanns simply opened a warehouse in Middleton to serve Madison customers.

But such fortune couldnít last. A 1919 ban on drinking, selling and transporting alcohol ushered in the Prohibition Era nationwide. The Capital Brewery building burned down in 1923.

Sidebar:

Madison enjoyed a thriving beer industry spearheaded by German-Americans. Five breweries were in operation from 1866 to 1874: Fauerbach Brewery, Rodermund Brewery, Capital Brewery, Breckheimer Brewery and Empire Brewery. Only two, the Capital and the Fauerbach, lasted until Prohibition. In the 1920s they both served food and nonalcoholic
The Temperance Movement Battled Madison's Breweries Marker image. Click for full size.
By William J. Toman, August 3, 2010
2. The Temperance Movement Battled Madison's Breweries Marker
Closeup of "Fauerbach Brewery, 1933" photo on marker, showing that, as Prohibition ended, "patrons celebrated in predictable fashion."
beverages. When Prohibition was repealed in 1933 and drinking alcoholic beverages was legal again, Fauerbach patrons celebrated in predictable fashion.
 
Erected 2006 by City of Madison.
 
Location. 43° 4.482′ N, 89° 23.507′ W. Marker is in Madison, Wisconsin, in Dane County. Marker is at the intersection of West Gorham Street and State Street, on the left when traveling west on West Gorham Street. Click for map. Marker is in this post office area: Madison WI 53703, United States of America.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. Vietnam War protesters and police clashed here (about 300 feet away, measured in a direct line); Woman's Building (about 400 feet away); Braley House (about 500 feet away); Holy Redeemer Catholic Church (about 800 feet away); Wootton - Mead House (about 800 feet away); Orpheum Theater (about 800 feet away); Chi Phi Fraternity (approx. 0.2 miles away); Kessenich's Building (approx. 0.2 miles away). Click for a list of all markers in Madison.
 
More about this marker. This marker is part of the Madison Heritage Series, Sharing Our Legacy, created for Madison's sesquicentennial. The marker was sponsored by the Madison Community Foundation.
 
Additional keywords.
The Temperance Movement Battled Madison's Breweries Marker image. Click for full size.
By William J. Toman, August 3, 2010
3. The Temperance Movement Battled Madison's Breweries Marker
Closeup of "Hausmannís Capital Brewery, ca. 1873" photo on marker
Prohibition
 
Categories. Industry & Commerce
 
The Temperance Movement Battled Madison's Breweries Marker image. Click for full size.
By William J. Toman, August 3, 2010
4. The Temperance Movement Battled Madison's Breweries Marker
Same view as in "Hausmann's Capital Brewery, ca. 1873" photo on marker, but in today's world. The marker is behind the motorcycle.
The Temperance Movement Battled Madison's Breweries Marker image. Click for full size.
By Allen C. Browne, August 31, 2013
5. The Temperance Movement Battled Madison's Breweries Marker
The Capital Dome image. Click for full size.
By Allen C. Browne, August 31, 2013
6. The Capital Dome
A seen from the corner of Gorham and State Streets. Casa de Lara is at 341 State Street.
 
 
Credits. This page originally submitted on , by William J. Toman of Green Lake, Wisconsin. This page has been viewed 702 times since then and 18 times this year. Photos:   1, 2, 3, 4. submitted on , by William J. Toman of Green Lake, Wisconsin.   5, 6. submitted on , by Allen C. Browne of Silver Spring, Maryland. • Syd Whittle was the editor who published this page. This page was last revised on June 16, 2016.
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