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“Bite-Size Bits of Local, National, and Global History”
St. Petersburg in Pinellas County, Florida — The American South (South Atlantic)
 

Soreno Hotel

 
 
Soreno Hotel Marker image. Click for full size.
By AGS Media, December 8, 2011
1. Soreno Hotel Marker
Inscription. In 1923 construction began on Soren Lund's "Million Dollar" Mediterranean Revival hotel. Prominent features were its clay-tiled roof, rough textured stucco, baroque-type arched entrance and sqraffito decorations. It encompassed the north half of the 100 block of Beach Drive. Noted regional architect Geoffrey Lloyd Preacher designed the Hotel. The Soreno, named for Lund's only son, was finished, and the majority of its rooms leased prior to the opening of the 1924 tourist season. Its completion established a new elegance on the downtown waterfront. The Soreno was the first of ten grand hotels built between 1923 and 1926, which defined St. Petersburg as a winter tourist destination, and was the climax of the Florida land boom in the 1920s. The unusual addition of a seventh floor was completed in 1929, bringing the total number of rooms to 300. Lund's lifelong experience and reputation in the hotel industry kept the hotel full throughout his ownership. During World War II, the Soreno was occupied by servicemen, then operated as a winter season hotel until it was closed in 1984. It was demolished in 1992.
 
Erected 2000 by the St. Petersburg Heritage Trust, JMC Communities, and the Florida Department of State. (Marker Number F-422.)
 
Location. 27° 
Soreno Hotel Marker image. Click for full size.
By AGS Media, December 8, 2011
2. Soreno Hotel Marker
46.329′ N, 82° 38.018′ W. Marker is in St. Petersburg, Florida, in Pinellas County. Marker is on 1st Avenue North west of Beach Drive Northeast, on the right when traveling west. Click for map. The marker is located across the street from the Hampton Inn & Suites Hotel. Marker is in this post office area: Saint Petersburg FL 33701, United States of America.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. Pioneer Park (about 600 feet away, measured in a direct line); Stonewall Jackson Memorial Highway Terminus (about 600 feet away); Demens Landing (approx. 0.2 miles away); Brigadier General Thaddeus Kosciuszko (approx. mile away); St. Petersburg Central Yacht Basin (approx. mile away); The United States Veterans Memorial (approx. mile away); Pinellas County Veterans Memorial (approx. 0.3 miles away); Our Heroes of the World War (approx. 0.3 miles away). Click for a list of all markers in St. Petersburg.
 
More about this marker. The marker is capped with the logo of the Florida Historic Marker Program.
 
Regarding Soreno Hotel. The former site of the Soreno Hotel is now occupied by The Florencia, a high-rise condominium building. Just behind the historical marker, on the building's exterior is a fountain which is adorned with a concrete relief of the Soreno's logo,
Soreno Hotel Marker image. Click for full size.
By AGS Media, December 8, 2011
3. Soreno Hotel Marker
a coat-of-arms which was featured on many items at the hotel, such as its fine china.
 
Categories. Notable Buildings
 
Soreno Hotel Marker image. Click for full size.
By Lindsey M. Porter, February 2, 2013
4. Soreno Hotel Marker
Soreno Hotel Post Card image. Click for full size.
By E.C. Krupp Co.
5. Soreno Hotel Post Card
The Soreno is seen here in the mid 1920's, prior to the addition of its seventh floor.
Courtesy: Florida Photographic Collection, State Library and Archives of Florida [PC3844]
Soreno Hotel image. Click for full size.
March 24, 1925
6. Soreno Hotel
Viewed from Tampa Bay
Courtesy: Florida Photographic Collection, State Library and Archives of Florida [PR09639]
The Florencia image. Click for full size.
By AGS Media, December 8, 2011
7. The Florencia
Soreno Fountain at The Florencia image. Click for full size.
By AGS Media, December 8, 2011
8. Soreno Fountain at The Florencia
Soreno Hotel Coat-of-Arms image. Click for full size.
By AGS Media, December 8, 2011
9. Soreno Hotel Coat-of-Arms
 
 
Credits. This page originally submitted on , by Glenn Sheffield of Tampa, Florida. This page has been viewed 667 times since then and 12 times this year. Photos:   1, 2, 3. submitted on , by Glenn Sheffield of Tampa, Florida.   4. submitted on , by Lindsey M. Porter of St. Petersburg, Florida.   5, 6, 7, 8, 9. submitted on , by Glenn Sheffield of Tampa, Florida. • Craig Swain was the editor who published this page. This page was last revised on June 16, 2016.
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