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“Bite-Size Bits of Local, National, and Global History”
Berkeley in Alameda County, California — The American West (Pacific Coastal)
 

Strand (Elmwood) Theater

Albert W. Cornelius, Architect

 

—1914 —

 
Strand (Elmwood) Theater Marker image. Click for full size.
By Barry Swackhamer, April 19, 2012
1. Strand (Elmwood) Theater Marker
Inscription.
City of Berkeley Landmark
designated in 1982
Built as the Strand Theater in the Art Nouveau architectural style, this was one of the neighborhood’s first commercial structures. Admission was ten cents for adults, five for children and the theater advertised as “catering to the family.” After closing in 1941, it reopened as the Elmwood in 1947, with a new zigzag Moderne decor. The opening movies were “The Macomber Affair,” starring UC Berkeley alumnus Gregory Peck, and “Blondie’s Big Moment.” Promoted as “Berkeley’s first post war motion picture house,” it featured foreign films and survived the advent of television, movie multiplexes, and home video.

A fire closed the theater again in 1988. When it was rumored that the building would be replaced with shops, friends of the theater created the Elmwood Theater Foundation which purchased and renovated the building with a City loan. The theater reopened in 1994.
 
Erected 2000 by Berkeley Historical Plaque Project.
 
Location. 37° 51.405′ N, 122° 15.193′ W. Marker is in Berkeley, California, in Alameda County. Marker is on College Avenue south of Asby Avenue (California Route 13), on the
Strand (Elmwood) Theater Marker image. Click for full size.
By Barry Swackhamer, April 19, 2012
2. Strand (Elmwood) Theater Marker
The marker is placed in the window of the ticket booth.
right when traveling south. Click for map. Marker is at or near this postal address: 2966 College Avenue, Berkeley CA 94705, United States of America.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. The Kelsey Ranch (approx. 0.2 miles away); Claremont Public Improvements (approx. 0.3 miles away); John Muir School (approx. half a mile away); Claremont Court Gate and Street Markers (approx. half a mile away); J. Gorman & Son Building (approx. half a mile away); American Baptist Seminary of the West - Hobart Hall (approx. 0.6 miles away); Soda Works Building (approx. 0.6 miles away); First Church of Christ, Scientist (approx. 0.6 miles away). Click for a list of all markers in Berkeley.
 
Regarding Strand (Elmwood) Theater. The Strand Theatre was operating prior to 1941. It was actually listed as (Closed) in 1941 through to 1943. Reopened again by 1950 it was still the Strand Theatre in 1952.
Later renamed Elmwood Theatre, by 2009 it was operated by the independent Rialto Cinemas chain.
Source: Cinema Treasures - http://cinematreasures.org/theaters/5085
 
Categories. Arts, Letters, MusicEntertainment
 
The Strand (Elmwood) Theater image. Click for full size.
By Barry Swackhamer, April 19, 2012
3. The Strand (Elmwood) Theater
 
 
Credits. This page originally submitted on , by Barry Swackhamer of San Jose, California. This page has been viewed 482 times since then and 21 times this year. Last updated on , by Keith S Smith of West Chester, Pennsylvania. Photos:   1, 2, 3. submitted on , by Barry Swackhamer of San Jose, California. • Syd Whittle was the editor who published this page. This page was last revised on June 16, 2016.
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