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MARKER DATABASE
“Bite-Size Bits of Local, National, and Global History”
“Bite-Size Bits of Local, National, and Global History”
Santa Cruz in Santa Cruz County, California — The American West (Pacific Coastal)
 

Theatre Del Mar

 
 
Theatre Del Mar Marker image. Click for full size.
By Barry Swackhamer, January 3, 2013
1. Theatre Del Mar Marker
Inscription.
In Memory of Chuck Volwiler (1956-2002)
Booming theatre business in Santa Cruz led the Golden State Theatre chain to replace the 700-seat Unique with the 1,500-seat Del Mar in 1936. The movie palace was a flagship of the chain, with a stage and 25-piece orchestra pit for vaudeville acts and conventions. From his Del Mar offices, Barney Gurnette also managed the New Santa Cruz and Rio Theatres. Live Del Mar shows continued into the 1970s, with concerts by Lionel Hampton, Duke Ellington, Jerry Garcia, Tom Watts, Emmylou Harris and the Tubes.
When a Chamber of Commerce bid failed to purchase the theatre, United Artists partitioned it into a four-plex in 1978. 1999 plans to convert it into shops and offices were stopped when a coalition was formed to save the theatre in 2001. The city redevelopment agency purchased the theatre, installed an elevator, and made the facility thoroughly accessible for the disabled. Jesse Nickell of Barry Swenson Builder and George Ow Jr. renovated the structure and main auditorium; and the Nickelodeonís Jim Schwenterley and Chuck Volwiler outfitted it for movies.

Plaque designed by Ross Eric Gibson

Original Builder: Golden State Theatres
Architect: J. Lloyd Conrich
Designer: Wm. Chevalis
Restoration Architect: Arnie Lerner
 
Erected by Barry Swenson Builder
Theatre Del Mar and Marker image. Click for full size.
By Barry Swackhamer, January 3, 2013
2. Theatre Del Mar and Marker
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Location. 36° 58.347′ N, 122° 1.534′ W. Marker is in Santa Cruz, California, in Santa Cruz County. Marker is on Pacific Avenue south of Lincoln Street, on the left when traveling south. Click for map. Marker is at or near this postal address: 1124 Pacific Avenu, Santa Cruz CA 95060, United States of America.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. The Hihn Building (within shouting distance of this marker); University Town Center (within shouting distance of this marker); Old Theatre Building (about 500 feet away, measured in a direct line); Santa Cruz County Bank (approx. 0.2 miles away); Pacific Avenue Commercial Building (approx. 0.2 miles away); Tom Scribner (approx. 0.2 miles away); People's Bank (approx. 0.2 miles away); Santa Cruz County World War Memorial (approx. 0.3 miles away). Click for a list of all markers in Santa Cruz.
 
Categories. EntertainmentNotable Buildings
 
Theatre Del Mar image. Click for full size.
By Barry Swackhamer, January 3, 2013
3. Theatre Del Mar
 
 
Credits. This page originally submitted on , by Barry Swackhamer of San Jose, California. This page has been viewed 288 times since then. Photos:   1, 2, 3. submitted on , by Barry Swackhamer of San Jose, California. • Syd Whittle was the editor who published this page. This page was last revised on June 16, 2016.
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