Marker Logo HMdb.org THE HISTORICAL
MARKER DATABASE
“Bite-Size Bits of Local, National, and Global History”
“Bite-Size Bits of Local, National, and Global History”
Silver Spring in Montgomery County, Maryland — The American Northeast (Mid-Atlantic)
 

Enticing Business

‘Buy-Appeal’ through ‘Eye-Appeal’

 

—Silver Heritage Georgia Avenue —

 
Enticing Business Marker image. Click for full size.
By Allen C. Browne, August 11, 2013
1. Enticing Business Marker
Inscription. In 1945, John H. Hunter sold his hardware business to Lawrence B. Maloney, Sr. a former International Harvester Co. branch manager from Richmond, Va. Maloney was assisted in his new position by sons Lawrence (Larry), Jr. and Leonard. Renamed Maloney's Inc., the business also became an authorized dealer of International Harvester, Inc.'s trucks, tractors, and appliances.

Business expanded in 1946 with construction of a steel Quonset-style hut from which Maloney's truck parts and service department operated. Butler Manufacturing Co. of Kansas City, Mo. fabricated the structure. Maloney's Building Co. Division served as Butler's local representative. The remodeled hut behind the store is actively used today in 2013.

As part of Maloney's partnership, International Harvester commissioned the nationally renowned industrial design firm Raymond Loewy Associates in 1949 to develop a uniform look for its stores and service centers. The remodeled and enlarged Maloney's featured a prominent red vertical pylon highlighting the black and red international Harvester trademark, also designed by Loewy. Floor to ceiling glass windows were installed to display customer-enticing merchandise. A 1952 Hardware Age profile of Maloney's said the inside and outside modernization was undertaken to "...heighten buy-appeal through
Enticing Business Marker image. Click for full size.
By Allen C. Browne, August 11, 2013
2. Enticing Business Marker
greater eye-appeal."

Maloney Sr. died in 1955 at age 52. His family sold the business in 1963 to Earl and Doris Robertson. Earl started working at Maloney's in 1951 and , knowing the value of name recognition, changed the name back to Hunter Hardware. Assisted by son Greg, Hunter Hardware continued its personalized service until 1984 when forced to close due to increased rent. (The story begins on the other side.)
 
Erected 2013.
 
Location. 38° 59.489′ N, 77° 1.608′ W. Marker is in Silver Spring, Maryland, in Montgomery County. Marker is at the intersection of Georgia Avenue (U.S. 29) and Silver Spring Avenue, on the right when traveling south on Georgia Avenue. Click for map. Marker is at the southwest corner of silver Spring Avenue and Georgia Avenue in front of the Dor-Ne Corset Shop at 1826 Georgia Avenue across Georgia from the Old Firehouse. Marker is in this post office area: Silver Spring MD 20910, United States of America.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. ‘Most Lonesome Spot’ (here, next to this marker); The ‘Mayor’ of Silver Spring (about 300 feet away, measured in a direct line); Visions Realized (about 300 feet away); Finding a Niche
Enticing Business Marker image. Click for full size.
By Allen C. Browne, August 17, 2013
3. Enticing Business Marker
in front of Dor-Ne Corset Shoppe,
8126 Georgia Avenue
(about 300 feet away); The Burger King (about 400 feet away); Land, Lumber & Lyrics (about 400 feet away); A Downtown is Born (about 400 feet away); Heat Up, Cool Down (about 400 feet away). Click for a list of all markers in Silver Spring.
 
Categories. Industry & Commerce
 
Hunter Hardware image. Click for full size.
By Allen C. Browne, August 11, 2013
4. Hunter Hardware
Maloney's Inc. Featured the Hunter Bros. Name (sign above door) when they took over the business in 1945. The landmark 175-year-old pin oak that began growing before the start of the American Revolutionary War was cut down in June 1948 to make way for the expanded store front.
Close-up of photo on marker
Kevin M. Maloney
1925 Hunter's facade inside Maloney's image. Click for full size.
By Allen C. Browne, August 11, 2013
5. 1925 Hunter's facade inside Maloney's
The Original 1925 facade of 8126 Georgia Avenue containing two display window and arched center doorway with lunette window above (removed) is clearly visible in this c. 1950's photograph. This fascade continues to serve as an interior wall of the extent structure.
Close-up of photo on marker
Kevin M. Maloney
Lawrence B. Maloney, Et Cetera image. Click for full size.
By Allen C. Browne, August 11, 2013
6. Lawrence B. Maloney, Et Cetera
Lawrence B. Maloney, Sr. with WW II Veterans taking on-the-job training in refrigeration, truck/tractor mechanics, parts, and accounting under the GI Bill (L-R) B. Hunter, E. Meade, R. Glidden, C. Jones, Mr. Maloney, C. Phelps, R. Staiger, L. Ruppert, R. Massick, J. Walden.
Raymond Loewy in <i>Time</i> image. Click for full size.
By Allen C. Browne, August 11, 2013
7. Raymond Loewy in Time
Raymond Loewy (1893-1986) was the first industrial designer to be featured on the cover of Time magazine, Oct. 31, 1949. His seven-decade career produced such American Design icons as Pennsylvania Railroads SS-1 steam locomotive (1939), Greyhound Bus (1954), Studebaker Avanti (1963),logos for Shell (1962), United States Postal Service (1970) and Exxon (1972).
Close-up of photo on marker
Silver Spring Historical Society Collection
Maloney Hardware remodeled image. Click for full size.
By Allen C. Browne, August 11, 2013
8. Maloney Hardware remodeled
This c. 1952 Photograph shows the exterior remodeling designed in 1949 by Raymond Loewy Associates, providing the uniform look of an International Harvester Co. store and service center. Note the star-shaped tie-rod anchors connecting both sides of the original 1925 building.
Close-up of photo on marker
Kevin M. Maloney
Design for a Building image. Click for full size.
By Raymond Loewy
9. Design for a Building
Raymond Loewy patented this design for a building in 1948. International Harvester used it for its Service Centers including Maloney's. (U.S. Patent Number 149077, Mar. 23, 1948, filed Aug. 30 1946)
Flag image. Click for full size.
By Allen C. Browne, August 11, 2013
10. Flag
Star shaped connecting rod anchor and common bond brick pattern.
The Dog Stay image. Click for full size.
By Allen C. Browne, August 11, 2013
11. The Dog Stay
The Dog Stay dog daycare and the Paw Stop occupy the Butler hut built for Maloney's Hardware.
Dor-Ne Corset Shoppe & The DogStay image. Click for full size.
By Allen C. Browne, August 11, 2013
12. Dor-Ne Corset Shoppe & The DogStay
Loewy's red pylon intended to support the International Harvester Logo now displays the DogStay logo. The Dor-Ne Corset Shoppe occupies the former Hunter Hardware building.
Dor-Ne Corset Shoppe Logo image. Click for full size.
By Allen C. Browne, August 11, 2013
13. Dor-Ne Corset Shoppe Logo
‘Buy-Appeal’ through ‘Eye-Appeal’
The Arched Doorway of the 1925 Hunter's Hardware Building<br>Inside the Dor-Ne Coreset Shoppe image. Click for full size.
By Allen C. Browne, August 17, 2013
14. The Arched Doorway of the 1925 Hunter's Hardware Building
Inside the Dor-Ne Coreset Shoppe
Consulado General de Guatemala image. Click for full size.
By Allen C. Browne, August 11, 2013
15. Consulado General de Guatemala
The Consulate of Guatemala is also located in the Maloney Hardware building, behind Dor-Ne.
Map -- You are Here image. Click for full size.
By Allen C. Browne, August 11, 2013
16. Map -- You are Here
Close-up of map on marker
Fire Station 1 image. Click for full size.
By Allen C. Browne, August 11, 2013
17. Fire Station 1
The Old Silver Spring Firehouse across Georgia Avenue is now Fire Station 1 Restaurant and Brewery.
 
 
Credits. This page originally submitted on , by Allen C. Browne of Silver Spring, Maryland. This page has been viewed 467 times since then and 9 times this year. Photos:   1, 2. submitted on , by Allen C. Browne of Silver Spring, Maryland.   3. submitted on , by Allen C. Browne of Silver Spring, Maryland.   4, 5, 6, 7, 8, 9, 10, 11, 12, 13. submitted on , by Allen C. Browne of Silver Spring, Maryland.   14. submitted on , by Allen C. Browne of Silver Spring, Maryland.   15. submitted on , by Allen C. Browne of Silver Spring, Maryland.   16. submitted on , by Allen C. Browne of Silver Spring, Maryland.   17. submitted on , by Allen C. Browne of Silver Spring, Maryland. • Bill Pfingsten was the editor who published this page. This page was last revised on June 16, 2016.
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