“Bite-Size Bits of Local, National, and Global History”
“Bite-Size Bits of Local, National, and Global History”
Harrisburg in Dauphin County, Pennsylvania — The American Northeast (Mid-Atlantic)

Mount Pleasant Press - The J. Horace McFarland Company

Mount Pleasant Press - The J. Horace McFraland Company Marker image. Click for full size.
By William Pfingsten, March 30, 2008
1. Mount Pleasant Press - The J. Horace McFraland Company Marker
Inscription. Located in this building at Mulberry and Crescent Streets was what became known as the "Switchboard of America," the printing business and national clearinghouse operation of J. Horace McFarland (1859-1948), one of Harrisburg's most famous national figures during the first half of the 20th Century. McFarland, who went into the seed catalogue printing business as a young man in the 1880's, moved his operation to this site in 1889. McFarland was devoted to the sensitive stewardship of the natural and man-made environments and to civic advancement. In 1902, he and Myra Lloyd Dock rallied support for the comprehensive development of the city's parks and public works systems which became known as the City Beautiful Movement. Most notably he spearheaded nationwide efforts, through his founding and 20-year presidency (1904-1924) of the American Civic Association, to save Niagara Falls from power company exploitation and to advance many urban planning and community improvement initiatives using successes in Harrisburg as the national model. Known as the Father of the National Park Service through his advocacy for its establishment during the President Woodrow Wilson Administration, he was a preeminent gardener who wrote extensively and was the principal promoter of the cultivation of roses in America as President of the American Rose Society
Mount Pleasant Press Building image. Click for full size.
By William Pfingsten, March 30, 2008
2. Mount Pleasant Press Building
(1930-32). McFarland's legacy embodied the advancement of the country's Progressive Era. It was in this building that the organizations which he led were nationally headquartered and where the publications advancing his cause across the United States were printed. Later closed with the building falling into disuse and decline, the site has been restored to residential units and a cultural center as part of City renewal efforts. The adaptive reuse of the site won top national and state historic preservation awards.
1929 view of the Press' employees at the building's Crescent Street entrance. McFarland is fourth from left on balcony.

Erected by The Harrisburg History Project Commissioned by Mayor Stephen R. Reed.
Marker series. This marker is included in the Pennsylvania, The Harrisburg History Project marker series.
Location. 40° 15.741′ N, 76° 52.287′ W. Marker is in Harrisburg, Pennsylvania, in Dauphin County. Marker is at the intersection of Crescent Street and Mulberry Street, on the left when traveling south on Crescent Street. Click for map. Marker is in this post office area: Harrisburg PA 17104, United States of America.
Other nearby markers. At least 8 other markers are within walking distance of this marker. Harrisburg Cemetery (here, next to this marker); A. Carson Stamm Residence (approx. 0.2 miles away); Old Webster Elementary School (approx. 0.2 miles away); Mulberry Street Bridge (approx. 0.3 miles away); Old Pennsylvania Railroad Station (approx. 0.4 miles away); Presidential Convention (approx. 0.4 miles away); Zion Lutheran Church (approx. 0.4 miles away); Soldiers and Sailors Memorial Bridge (approx. 0.4 miles away). Click for a list of all markers in Harrisburg.
Related markers. Click here for a list of markers that are related to this marker. Other markers related to J. Horace McFarland.
Categories. 20th CenturyCharity & Public WorkEnvironmentHorticulture & ForestryNotable BuildingsNotable Persons
Credits. This page originally submitted on , by Bill Pfingsten of Bel Air, Maryland. This page has been viewed 2,091 times since then and 74 times this year. Photos:   1, 2. submitted on , by Bill Pfingsten of Bel Air, Maryland. This page was last revised on June 16, 2016.
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