Clarksdale in Coahoma County, Mississippi — The American South (East South Central)
WROX, Clarksdale’s first radio station, went on the air on June 5, 1944, from studios at 321 Delta Avenue. From 1945 until 1955 the station was headquartered here at 257 Delta. Legendary disc jockey Early “Soul Man” Wright became the top personality in local broadcasting after joining the WROX staff. Among the notable blues artists who hosted programs or performed on the air at this site were Ike Turner, Robert Nighthawk, Sonny Boy Williamson No. 2, Raymond Hill, and Doctor Ross.
WROX featured “the finest broadcast studios in the state of Mississippi” when the station moved into this building in July of 1945, the Clarksdale Daily Press reported. Birney Imes, Sr., of Columbus purchased WROX in the fall of 1944 from founder Robin Weaver, and the station operated under the ownership of the Imes family until 1990, first at this location and later in the Alcazar Hotel building. WROX aired a variety of network and local programs, including drama, comedy, news, sports, commentary, big band, pop, classical, country, and religious, but it would be blues that brought the station widespread fame. Among the bluesmen who performed live from the studios here were Ike Turner, both on his own and as a member of Robert Nighthawk’s band, one-man band Dr. Isaiah Ross,
Early Wright was one of several key employees, including Helen Sugg, C.D. Graves, and Tom Reardon, who stayed at WROX for decades. Wright, an auto mechanic by trade, came to the station in 1945 as the manager of the Four Star Quartet, a gospel group that had a 15-minute Sunday morning program. Preston “Buck” Hinman, who came aboard as station manager in 1946, was so taken with Wright’s down-to-earth charisma and wayward way with words that he soon broke the color line of segregated southern radio and offered Wright a regular show as WROX’s first African American announcer. Wright, a born salesman known for his homespun, off-the-cuff advertising patter, sold a full slate of Sunday morning time slots to various local gospel groups and secured a multitude of eager sponsors for his own show among stores that catered to the African American trade “across the tracks.” He developed a dual on-air persona as “The Soul Man” when he played blues and R&B records and “Brother
Wright’s historic broadcasts paved the way for other African American deejays at WROX, including Roy Messenger, Clarence Monix, Ike Turner, who held court on a “Jive Till Five” show, and saxophonist Raymond Hill, called “chief of the hepcats” by the Press Register. The studios were also used for after-hours recording sessions by various producers and station personnel, including Turner and the white deejay who taught him the ropes in the control room, John Friskillo. In 2004 Clarksdale businessman Kinchen “Bubba” O’Keefe opened a WROX Museum here.
Erected 2010 by the Mississippi Blues Commission. (Marker Number 105.)
Marker series. This marker is included in the Mississippi Blues Trail marker series.
Location. 34° 12.09′ N, 90° 34.485′ W. Marker is in Clarksdale, Mississippi, in Coahoma County. Marker is on Delta Avenue 0.1 miles south of East 2nd Street, on the right when traveling south. Click for map. Marker is at or near this postal address: 257 Delta Avenue, Clarksdale MS 38614, United States of America.
Other nearby markers. At least 8 other markers are Ike Turner (about 400 feet away, measured in a direct line); Delta Blues Museum (about 600 feet away); Sunflower River Blues & Gospel Festival (about 700 feet away); W. C. Handy (approx. 0.2 miles away); Carnegie Public Library (approx. 0.2 miles away); Clarksdale (approx. 0.2 miles away); Wade Walton (approx. 0.2 miles away); Harvey B. Heidelberg (approx. 0.2 miles away). Click for a list of all markers in Clarksdale.
Also see . . .
1. WROX Radio History. (Submitted on October 27, 2015, by Mark Hilton of Montgomery, Alabama.)
2. Wikipedia article on WROX. (Submitted on October 27, 2015, by Mark Hilton of Montgomery, Alabama.)
Categories. • African Americans • Arts, Letters, Music • Entertainment •
Credits. This page originally submitted on , by Mark Hilton of Montgomery, Alabama. This page has been viewed 188 times since then and 5 times this year. Photos: 1, 2, 3, 4, 5, 6. submitted on , by Mark Hilton of Montgomery, Alabama. This page was last revised on June 16, 2016.