Kauneonga Lake in Sullivan County, New York — The American Northeast (Mid-Atlantic)
Spreading Peace and Love
Art Vassmer was the owner and operator of Vassmer's General Store, which served this location in 1969. Vassmer's, like other local businesses, was overwhelmed by people who showed up for the festival. Food flew off the shelves. Jars of peanut butter and jelly were the first things to run out. As a result, Art became known as "The Peanut Butter and Jelly Man". There was even a question in the game Trivial Pursuit that mentioned peanut butter and jelly sandwiches in connection to the festival. Art also became known as "Mr. Woodstock " after he appeared in the renowned Woodstock movie. The Vassmer family always spoke about how pleasant and friendly the concertgoers were. Many returned to chat with Art and his brother Fred over the years. Art would welcome you today, as he did those visitors in August of 1969, as you begin your journey through the Town of Bethel.
Erected by Town of Bethel.
Topics. This historical marker is listed in this topic list: Notable Events. A significant historical month for this entry is August 1969.
Location. 41° 41.121′ N, 74° 49.884′ W. Marker is in Kauneonga Lake, New York, in Sullivan County. Marker is on County Route 55, on the left when traveling east. Touch for map. Marker is in this post office area: Kauneonga Lake NY 12749, United States of America. Touch for directions.
Other nearby markers. At least 8 other markers are within 8 miles of this marker, measured as the crow flies. Woodstock (approx. 2.7 miles away); Woodstock Music and Arts Fair (approx. 2.9 miles away); Max and Miriam Yasgur (approx. 4.1 miles away); Last Piece of Yasgur Farm (approx. 4.1 miles away); One-Room School (approx. 4.8 miles away); Borscht Belt - Swan Lake (approx. 5.3 miles away); Site of Toll House (approx. 7.1 miles away); Fosterdale (approx. 7.1 miles away).
More about this marker. Marker is part of the 9 location Bethel Heritage Trail, Home of the 1969 Woodstock Festival
Credits. This page was last revised on July 6, 2022. It was originally submitted on May 15, 2022, by Scott J. Payne of Deposit, New York. This page has been viewed 236 times since then and 31 times this year. Photos: 1, 2, 3, 4, 5, 6. submitted on May 15, 2022, by Scott J. Payne of Deposit, New York. • Bill Pfingsten was the editor who published this page.