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Louisville in Jefferson County, Kentucky — The American South (East South Central)
 

Old Forester Distilling Co.

 
 
Old Forester Distilling Co. Marker (Side A) image. Click for full size.
By Duane and Tracy Marsteller, November 26, 2020
1. Old Forester Distilling Co. Marker (Side A)
Inscription.  Old Forester Distilling Co. continues a legacy that began in 1870. Young pharmaceutical sales rep George Garvin Brown sealed his whiskey exclusively in a glass bottle — an innovative approach when whiskey was commonly sold by the barrel and subject to adulteration prior to reaching the consumer. Brown set up shop here on Main Street, when “Whiskey Row” was home to 89 bourbon distilling companies. Only one of those companies is still operating today under the same ownership — Brown-Forman, with its founding brand, Old Forester.

Over the course of 150 years, Old Forester has never left the market. It's the only brand that's been continuously sold by the same company — the same family — before, during, and after Prohibition.

Today, Old Forester has returned to the building it once called home. The 70,000-square-foot distillery guides guests through the brand's storied history and bourbon-making process. Through Prohibition, world wars, and changing consumer palates, the promise of sealed-in quality, balance, and value from Old Forester, “America's First Bottled Bourbon,”™ has endured.

Caption:
Old Forester Distilling Co. Marker (Side B) image. Click for full size.
By Duane and Tracy Marsteller, November 26, 2020
2. Old Forester Distilling Co. Marker (Side B)
Campbell P. Brown, President; Great-great grandson of George Garvin Brown
 
Topics. This historical marker is listed in this topic list: Industry & Commerce.
 
Location. 38° 15.376′ N, 85° 45.15′ W. Marker is in Louisville, Kentucky, in Jefferson County. Marker is on West Main Street (Kentucky Route 60), on the right when traveling west. Touch for map. Marker is at or near this postal address: 119 West Main Street, Louisville KY 40202, United States of America. Touch for directions.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. The Galt House (within shouting distance of this marker); Slave Trading In Louisville / Garrison Slave Pen Site (within shouting distance of this marker); The Discovery of the Ohio River (about 300 feet away, measured in a direct line); Birth of Truth In Advertising (about 300 feet away); First Louisville Slugger Bat (about 400 feet away); Second African Baptist Church (about 500 feet away); Slavery Laws In Old Kentucky/Site of Arterburn Brothers Slave Pens (about 700 feet away); Clarke & Loomis Architects / Levy Brothers Building (approx. 0.2 miles away). Touch for a list and map of all markers in Louisville.
 
Marker detail: Brown-Forman offices during "Whiskey Row" heyday image. Click for full size.
By Duane and Tracy Marsteller, November 26, 2020
3. Marker detail: Brown-Forman offices during "Whiskey Row" heyday
Old Forester Distilling Co., 119 West Main Street image. Click for full size.
By Duane and Tracy Marsteller, November 26, 2020
4. Old Forester Distilling Co., 119 West Main Street
The building, and the one next door at 117 West Main Street, were built around 1867 and used by various companies to store barrels of whiskey. Brown-Forman Corp. operated from 117 West Main between 1900 and 1919, when it moved to its current headquarters elsewhere in Louisville. The company acquired both West Main properties in 2016 and opened a $45 million distillery there in 2018.
 
 
Credits. This page was last revised on November 29, 2020. It was originally submitted on November 29, 2020, by Duane Marsteller of Murfreesboro, Tennessee. This page has been viewed 42 times since then and 4 times this year. Photos:   1, 2, 3, 4. submitted on November 29, 2020, by Duane Marsteller of Murfreesboro, Tennessee.
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Mar. 2, 2021