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“Bite-Size Bits of Local, National, and Global History”
Augusta in Kennebec County, Maine — The American Northeast (New England)
 

Comfort Magazine / Le Magazine Comfort

 
 
<i>Comfort</i> Magazine / Le Magazine <i>Comfort</i> Marker image. Click for full size.
By William Fischer, Jr., July 30, 2017
1. Comfort Magazine / Le Magazine Comfort Marker
Inscription.

In July 1895, the first color issue of Comfort rolled off the presses to be sent nationwide to over a million subscribers. W. H. Gannett established his phenomenally successful magazine (1888-1942) to promote Giant Oxien, his patented nerve tonic for women. Comfort was one of many magazines printed in Augusta from 1869 to 1942, a period when Augusta was called the "mail order magazine capital" of the country. Overall production reached nearly three million at one point. Comfort offered rural women access to goods unavailable otherwise, and circulation was high because they received premiums for getting others to subscribe. Gannett's publishing firm was housed at 20-26 Willow Street for many years. By the 1980s, the old buildings were demolished to make way for new housing.

En juillet 1895, le premier numéro en couleur du magazine Comfort fut imprimé pour une distribution nationale à plus d'un million d'abonnés. W.H. Gannett fonda ce magazine qui connut un succès phénoménal (1888-1942) pour promouvoir Giant Oxien, un tonique patenté pour les nerfs de dames. Comfort faisait partie de nombreux magazines imprimés à Augusta de 1869 à 1942, une période pendant laquelle Augusta était appelée « la capitale des catalogues de vente par correspondance » aux Etats-Unis. La distribution

<i>Comfort</i> Magazine / Le Magazine <i>Comfort</i> Marker image. Click for full size.
By William Fischer, Jr., July 30, 2017
2. Comfort Magazine / Le Magazine Comfort Marker
globale atteignit presque trois millions d'exemplaires à son apogée. Comfort permettait aux femmes rurales de se procurer des marchandises inaccessibles sans cela, et la circulation était élevée car elles avaient droit à des primes en recrutant de nouvelles abonnées. La maison d'édition Gannett résida longtemps au 20-26 de la rue Willow. Dans les années 1980, les anciens bâtiments furent rasés pour faire place à de nouvelles habitations.

[Illustration caption reads]
Comfort, July 1895
 
Erected by Augusta Historic Preservation Commission, Kennebec Savings Bank, and the Maine Community Foundation. (Marker Number 9.)
 
Location. 44° 19.042′ N, 69° 46.236′ W. Marker is in Augusta, Maine, in Kennebec County. Marker is on Willow Street north of Cony Street, on the left when traveling north. Touch for map. Marker is at or near this postal address: 20 Willow Street, Augusta ME 04330, United States of America.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. Sousa the nonpariel / L'incomparable Souza (about 300 feet away, measured in a direct line); First Kennebec Bridge / Le premier pont du Kennebec (about 300 feet away); Old Fort Western / Le vieux Fort Western (about 400 feet away); Birds and Fish of the Kennebec (about 400 feet away); Gunshots Reverberate on the Kennebec / Des coups de fusil résonnent sur le fleuve Kennebec (about 600 feet away); Majestic House / Une demeure majestueuse (about 700 feet away); Riverside: Temple of Peace / Le Temple de la Paix (about 700 feet away); Strive to Excel! / Vive L'Excellence ! (was about 700 feet away but has been reported missing. ). Touch for a list and map of all markers in Augusta.
 
Also see . . .
1. "Comfort Magazine," in Colby Quarterly (Weber, 1955). (Submitted on December 10, 2017, by William Fischer, Jr. of Scranton, Pennsylvania.)
2. Comfort Magazine Cover Samples. (Submitted on December 10, 2017, by William Fischer, Jr. of Scranton, Pennsylvania.)
3. The Museum in the Streets Tour Map, Augusta, Maine. (Submitted on December 10, 2017, by William Fischer, Jr. of Scranton, Pennsylvania.)
 
Categories. CommunicationsEntertainmentIndustry & CommerceWomen

 
 
Credits. This page was last revised on December 11, 2017. This page originally submitted on December 10, 2017, by William Fischer, Jr. of Scranton, Pennsylvania. This page has been viewed 54 times since then and 5 times this year. Photos:   1, 2. submitted on December 10, 2017, by William Fischer, Jr. of Scranton, Pennsylvania.
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