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Benton Park West in St. Louis, Missouri — The American Midwest (Upper Plains)
 

3354 Iowa Avenue

The Casa Loma Ballroom

 
 
3354 Iowa Avenue Marker image. Click for full size.
Photographed By Devry Becker Jones (CC0), October 7, 2018
1. 3354 Iowa Avenue Marker
Inscription.
The northeast corner of Cherokee Street and Iowa Avenue was the location of the Cinderella Airdome, which opened in 1921. The Airdome, which was an outdoor theater, was operated by Harry and Eugene Freund. The Freunds had built the Cinderella Theater in 1913, and operated the Favorite Airdome and Amusement Company just down the street at 2701 Cherokee Street. In 1926 the Freunds built the Cinderella Ballroom on this site, at the same time the adjacent building at 2715 Cherokee was constructed. The Cinderella Ballroom officially opened in 1927 and was run by the Cinderella Amusement Company, with Eugene Freun as the president and Harry Freund the vice president. Constructed in an Italian Renaissance Revival style, the original building was designed by architects Wedemeyer and Nelson, and constructed by the firm of Huger and Bueker.

In the 1920s and 30s the building was home to the Cinderella Bowling Alley, the Cinderella Dance Academy, as well as various smaller businesses. In the 1930s the ballroom was owned and operated by Art Kawall and H. J. "Nap" Burian, who changed the name to "Casaloma Ballroom" around 1939.

In 1940 a fire ruined the original building. The Freunds had the building quickly rebuilt and it reopened by the end of the year. Constructed in the more modern Streamlined Art Deco style, the brothers
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again asked architect William Wedemeyer to design the building. By this time, Wedemeyer had started a firm with his son, Wesley Wedemeyer. Reopening as the "Casa Loma Ballroom", it has hosted Glenn Miller, Frank Sinatra, and Benny Goodman to name just a few. "Nap" Burian died in 1958 and Art Kawall sold the ballroom in 1967. The Casa Loma Ballroom has continued to be a neighborhood landmark.
 
Erected by Cherokee Station Business Association.
 
Topics and series. This historical marker is listed in these topic lists: ArchitectureArts, Letters, MusicEntertainmentIndustry & Commerce. In addition, it is included in the Art Deco, and the Missouri, St. Louis, Cherokee Station Business Association series lists. A significant historical year for this entry is 1921.
 
Location. 38° 35.639′ N, 90° 13.724′ W. Marker is in St. Louis, Missouri. It is in Benton Park West. Marker is on Iowa Avenue north of Cherokee Street, on the right when traveling north. Touch for map. Marker is at or near this postal address: 3354 Iowa Avenue, Saint Louis MO 63118, United States of America. Touch for directions.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. 2728 Cherokee Street (within shouting distance of this marker); 2730-2734 Cherokee Street (within shouting distance of this marker); 2731 Cherokee Street (within shouting distance of this
The Casa Loma Ballroom image. Click for full size.
Photographed By Devry Becker Jones (CC0), October 7, 2018
2. The Casa Loma Ballroom
marker); 2701-2703 Cherokee Street (within shouting distance of this marker); Calle Cherokee (about 300 feet away, measured in a direct line); 2646 Cherokee Street (about 400 feet away); 3409 California Avenue (about 400 feet away); 2639-2641 Cherokee Street (about 500 feet away). Touch for a list and map of all markers in St. Louis.
 
 
Credits. This page was last revised on January 30, 2023. It was originally submitted on October 9, 2018, by Devry Becker Jones of Washington, District of Columbia. This page has been viewed 230 times since then and 18 times this year. Photos:   1, 2. submitted on October 9, 2018, by Devry Becker Jones of Washington, District of Columbia. • Bill Pfingsten was the editor who published this page.

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Apr. 25, 2024