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“Bite-Size Bits of Local, National, and Global History”
“Bite-Size Bits of Local, National, and Global History”
Ligonier in Westmoreland County, Pennsylvania — The American Northeast (Mid-Atlantic)
 

Roadside Enterprise

Lincoln Highway Heritage Corridor

 
 
Roadside Enterprise Marker image. Click for full size.
Photographed By William Fischer, Jr., June 11, 2011
1. Roadside Enterprise Marker
Inscription.
As the Lincoln Highway prospered, many towns saw the introduction of automobile dealerships onto Main Street. In 1920, A.J. McColly purchased this site, tore down two frame houses, along with a blacksmith shop, and erected this building for his garage and Ford dealership. Dealerships such as this one not only convinced people that the automobile was more than a convenience, but that it was a necessity for the modern family. The dealerships also offered consumers a chance to see, touch, and sit in new cars. Ultimately, the economic realities of the Depression forced Mr. McColly to sell the building and move his dealership to more modest quarters a few blocks away. In 1939, the building was converted into a theater, and today offers films and live performances to the community.
 
Erected by Lincoln Highway Heritage Corridor.
 
Topics and series. This historical marker is listed in these topic lists: Industry & CommerceMan-Made FeaturesRoads & Vehicles. In addition, it is included in the Lincoln Highway series list. A significant historical year for this entry is 1920.
 
Location. 40° 14.648′ N, 79° 14.36′ W. Marker is in Ligonier, Pennsylvania, in Westmoreland County. Marker is on Main Street near Fairfield Street, on the right when
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traveling west. Touch for map. Marker is at or near this postal address: 208 West Main Street, Ligonier PA 15658, United States of America. Touch for directions.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. Highway Enterprise (within shouting distance of this marker); Ligonier War Memorial (about 500 feet away, measured in a direct line); Ligonier Town Square Fountain (about 500 feet away); Fort Ligonier (about 600 feet away); Desert Storm Memorial (about 600 feet away); Building the Highway (about 700 feet away); a different marker also named Fort Ligonier (approx. 0.2 miles away); a different marker also named Fort Ligonier (approx. 0.2 miles away). Touch for a list and map of all markers in Ligonier.
 
Also see . . .
1. The Lincoln Highway: An Introduction. Website homepage (Submitted on November 6, 2011, by William Fischer, Jr. of Scranton, Pennsylvania.) 

2. Lincoln Highway Heritage Corridor. Website homepage (Submitted on November 6, 2011, by William Fischer, Jr. of Scranton, Pennsylvania.) 

3. Lingonier Historic District. Nation Register of Historic Places Registration Form (Submitted on May 22, 2022, by Larry Gertner of New York, New York.) 
 
Roadside Enterprise Building and Marker image. Click for full size.
Photographed By William Fischer, Jr., June 11, 2011
2. Roadside Enterprise Building and Marker
 
 
Credits. This page was last revised on May 22, 2022. It was originally submitted on November 6, 2011, by William Fischer, Jr. of Scranton, Pennsylvania. This page has been viewed 601 times since then and 6 times this year. Last updated on February 21, 2021, by Carl Gordon Moore Jr. of North East, Maryland. Photos:   1, 2. submitted on November 6, 2011, by William Fischer, Jr. of Scranton, Pennsylvania. • Bill Pfingsten was the editor who published this page.

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Mar. 29, 2024