Berkeley in Alameda County, California — The American West (Pacific Coastal)
Roos Bros. Building
Miller and Pﬂueger, Architects, 1926
—City of Berkeley Landmark, designated in 1984 —
This building, the central element of a three-building retail and office complex, was designed in 1926 by James Miller and Timothy Pflueger, prominent San Francisco architects, to house Roos Brothers, a San Francisco based department store. The building was advertised as a “modern clothing emporium" designed to surpass all others with skylights and an electric lighting scheme featuring “Celestial and X-Ray Silver Mirror fixtures” (now removed). Berkeley’s downtown Roos Brothers attracted customers with “public telephones, restrooms, beauty and hair cutting parlors & even a golf fairway and putting green.
All three Roos brothers were University of California graduates. The building was painted blue and gold, the University’s colors, and golden bears still decorate the upper facade. The building was restored in 1978.
Location. 37° 52.3′ N, 122° 16.085′ W. Marker is in Berkeley, California, in Alameda County. Marker is on Shattuck Square south of University Avenue, on the left when traveling south. Touch for map. Marker is at or near this postal address: 64 Shattuck Square, Berkeley CA 94704, United States of America.
Other nearby markers. At least 8 other markers are within walking distance of this marker. Shattuck Square (within shouting distance of this marker); Heywood Building (within shouting distance of this marker); S.H. Kress Co. Store (within shouting distance of this marker); Studio Building 1905-06 (within shouting distance of this marker); Francis Kittredge Shattuck Building (about 300 feet away, measured in a direct line); Golden Sheaf Bakery Annex (about 400 feet away); Site of David Park’s Studio (about 400 feet away); Chamber of Commerce/Wells Fargo Bank (about 500 feet away). Touch for a list and map of all markers in Berkeley.
Categories. • Industry & Commerce •
Credits. This page was last revised on June 16, 2016. This page originally submitted on February 8, 2012, by Barry Swackhamer of San Jose, California. This page has been viewed 617 times since then and 25 times this year. Photos: 1, 2. submitted on February 8, 2012, by Barry Swackhamer of San Jose, California. • Syd Whittle was the editor who published this page.