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“Bite-Size Bits of Local, National, and Global History”
Camden in Camden County, New Jersey — The American Northeast (Mid-Atlantic)
 

The Campbell Kids

Beloved Icons of Campbell Soup Company

 
 
The Campbell Kids plaque at Campbell Field, Camden, NJ image. Click for full size.
By R. C.
1. The Campbell Kids plaque at Campbell Field, Camden, NJ
Inscription. When the campbell Kids were created in 1904 for a Campbell Soup Company ad campaign, little did anyone realize what enduring icons the fresh-faced, roly-poly characters would become.

The Campbell Kids first appeared with cans of soup and verses promoting Campbell's quality, convenience and taste. The Kids were an immediate hit, and they quickly moved from streetcar placards to all of the company's advertisinig, as well as souvenir postcards, place cards, lapel buttons, and even dolls, all of which are now highly popular collectible items.

Over the years, the Kids have played varying roles in the company's advertising, making the jump to television in the 1950s. While their appearances have evolved, they have always represented the Campbell Soup brand with an air of buoyant health, happiness and vitality.
 
Location. 39° 56.975′ N, 75° 7.663′ W. Marker is in Camden, New Jersey, in Camden County. Marker is at the intersection of N. Delaware Avenue and Penn Street on N. Delaware Avenue. Touch for map. Marker is at or near this postal address: 401 N. Delaware Ave, Camden NJ 08102, United States of America.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. Cooper's Ferry (about 800 feet away, measured in a direct line); The Victor
The Campbell Kids and Marker image. Click for full size.
By R. C.
2. The Campbell Kids and Marker
The can isn't labeled with the type of soup inside, but I'm sure that it is, indeed, "M'm! M'm! Good!"
(approx. 0.2 miles away); Edward Sharpe House (approx. 0.2 miles away); The Cooper Family (approx. 0.2 miles away); American Merchant Marine Memorial (approx. 0.6 miles away); Glomar Explorer (approx. 0.7 miles away in Pennsylvania); Exiles for Conscience Sake (approx. 0.7 miles away in Pennsylvania); The Liberation of Jane Johnson (approx. 0.7 miles away in Pennsylvania). Touch for a list and map of all markers in Camden.
 
More about this marker. The two loveable Campbell Kids are located in front of the main entrance of Campbell's Field in Camden, New Jersey.
 
Regarding The Campbell Kids. The Campbell Kids were originally sketched by a Philadelphia woman named Grace Wiederseim for a series of streetcar ads.
 
Categories. 20th CenturyIndustry & CommerceNotable Persons
 
The Campbell Kids. (rear view) image. Click for full size.
By R. C.
3. The Campbell Kids. (rear view)
The Campbell Kids greet all visitors to Campbell's Field in Camden, NJ image. Click for full size.
By R. C.
4. The Campbell Kids greet all visitors to Campbell's Field in Camden, NJ
Campbell's Field Ballpark Sign image. Click for full size.
By R. C.
5. Campbell's Field Ballpark Sign
 
 
Credits. This page was last revised on June 16, 2016. This page originally submitted on April 28, 2008, by R. C. of Shrewsbury, New Jersey. This page has been viewed 1,463 times since then and 18 times this year. Photos:   1, 2, 3, 4, 5. submitted on April 28, 2008, by R. C. of Shrewsbury, New Jersey. • Kevin W. was the editor who published this page.
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