Pebble Beach in Monterey County, California — The American West (Pacific Coastal)
Sam Morse
Photographed By Denise Boose, March 7, 2015
1. Sam Morse Marker
Sam Morse was a preservationist long before fashionable. In 1915, he was sent by the Pacific Improvement Company to liquidate its land holdings in the region, including the area now known as Pebble Beach. Instead of pursuing the liquidation, Morse decided to form an investment group to buy the land himself.
Over the 50 years, Morse presided over the careful and orderly development of the property. It included the creation of a special style of resort experience he once described simply as "selling happiness."
In a gesture that clearly indicated his unique perspective, Morse destroyed the original development plans, which would have put the best views in private lands. Instead, he pursued the novel idea of creating a golf course on the bluffs above Carmel Bay. What resulted is arguably the most famous and scenic resort destination in the world. Thanks to Sam Morse, Pebble Beach remains a spectacular site shared with thousands of visitors each year.
Topics. This historical marker is listed in these topic lists: Industry & Commerce • Sports. A significant historical year for this entry is 1915.
Location. 36° 34.146′ N, 121° 56.981′ W. Marker is in Pebble Beach, California, in Monterey County. Marker is on 17-Mile Drive, on the right when traveling north. Touch for map.
this page online
Other nearby markers. At least 8 other markers are within 3 miles of this marker, measured as the crow flies. Cypress Point Lookout (approx. 1˝ miles away); Rocks and fog spell disaster (approx. 1.8 miles away); World War I Memorial (approx. 1.8 miles away); Vietnam War Memorial (approx. 1.9 miles away); Korean War Memorial (approx. 1.9 miles away); World War II Memorial (approx. 1.9 miles away); Lt. Colonel Juan Bautista De Anza (approx. 2˝ miles away); Early American Baptisms in California (approx. 2˝ miles away). Touch for a list and map of all markers in Pebble Beach.
Photographed By Denise Boose, March 7, 2015
2. Sam Morse Marker
Photographed By Denise Boose, March 7, 2015
3. Sam Morse Marker - Wide View
Photographed By Denise Boose, March 7, 2015
4. Sam Morse
Photographed By Denise Boose, March 7, 2015
5. Bing Crosby 1904-1977 Marker
In 1937, out of his love for golf and personal interest in helping young people, was born the Bing Crosby Pro-AM Golf Tournament the "Crosby Clambake" as it is popularly known, under Bing's personal supervision, has attracted top professional and amateur players from around the world and become the classic golf tournament of the year. This annual event has raised millions of dollars for youth centers, orphanages and student loan funds at more than 100 small colleges throughout the country.
Photographed By Denise Boose, March 7, 2015
6. AT&T Pebble Beach National Pro-AM Marker
In 1986 the tournament became the AT&T Pebble Beach National Pro-AM. The format remained the same, and the rich heritage and traditions have continued. This plaque is dedicated to the winners of the Annual AT&T Pebble Beach National Pro-AM, all the other contestants, both professional and amateur, and to our dedicated volunteers who have enabled this great event to raise millions of dollars for a wide variety of worthwhile charitable organizations.
Photographed By Denise Boose, March 7, 2015
7. Pro-AM Team Champions Marker
Photographed By Diane Phillips
8. Sam Morse Marker
Updated picture of the Sam Morse Marker.
Photographed By Diane Phillips
9. Sam Morse Marker
Updated picture of the Sam Morse monument.
Photographed By Denise Boose, March 7, 2015
10. The Bing Crosby Golf Hall of Fame Marker
To the professional golf winners of the annual Bing Crosby Tournament this plaque is dedicated. They were the best of many who competed for personal honors and also to enable the tournament to make significant contributions to the numerous causes which it has supported through the years.
In 1986 AT&T became the title sponsor of the Pebble Beach National Pro-AM.
Photographed By Denise Boose, March 7, 2015
11. The Bing Crosby Pro-AM Winners Circle
The original and most prestigious golf Pro-AM. The Annual Bing Crosby Tournament--was begun with the object of furthering the spirit of the game and to benefit deserving youth and youth organizations, to the winning teams and non-winners. Also, who by their presence have continued this ideal, this plaque is dedicated.
In 1996 AT&T became the title sponsor of the Pebble Beach National Pro-AM
Photographed By Denise Boose, March 7, 2015
12. Professional Champions Marker
circa 1940
13. Pebble Beach Monterey Peninsula, Calif.
Credits. This page was last revised on October 6, 2020. It was originally submitted on May 16, 2015, by Denise Boose of Tehachapi, California. This page has been viewed 388 times since then and 15 times this year. Photos: 1, 2, 3, 4, 5, 6. submitted on May 16, 2015, by Denise Boose of Tehachapi, California. 7. submitted on May 17, 2015, by Denise Boose of Tehachapi, California. 8, 9. submitted on October 6, 2020, by Diane Phillips of Pittsburg, California. 10, 11, 12. submitted on May 17, 2015, by Denise Boose of Tehachapi, California. 13. submitted on May 27, 2015. • Andrew Ruppenstein was the editor who published this page.
