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“Bite-Size Bits of Local, National, and Global History”
Goliad in Goliad County, Texas — The American South (West South Central)
 

Bull Durham Tobacco Wall Advertisement

 
 
Bull Durham Tobacco Wall Advertisement Marker image. Click for full size.
By Brian Anderson, April 6, 2019
1. Bull Durham Tobacco Wall Advertisement Marker
Inscription.  The town of Goliad began to grow in 1889 with the arrival of the locomotive. The railroads created the ability to receive larger supplies at a lower cost. Lumber, brick, stone and other materials that were formerly shipped by wagon were now available more cheaply and quickly. Two buildings built on the courthouse square during a period of tremendous growth around the turn of the century possess painted walls. The Stout-Pettus block (1894) boasts this Bull Durham ad and one other, and the W.W. Denham building (1900) exhibits identical front and rear signage. An additional extant painted wall advertisement in Goliad is on a small barn on the northeast corner of Oak and Jefferson Street.

At the end of the Civil War in Durham, North Carolina, tobacco farmer John Green partnered with W.T. Blackwell in forming the Bull Durham Tobacco Company. Salesmen then traveled the nation looking for advertising sites. After finding the town’s most prominent building, they would pay to have an ad painted on the side. The Bull Durham Tobacco ad, assumed to be painted between the years 1894 and 1900, was discovered in 2012 when the building owners removed
Bull Durham Tobacco Wall Advertisement Marker image. Click for full size.
By Brian Anderson, April 6, 2019
2. Bull Durham Tobacco Wall Advertisement Marker
Marker is visible near the center of the photo.
sections of a damaged interior wall. The sheet rock was obscuring the exterior wall of the northern section of the Stout-Pettus commercial building. The ad was discovered to portray an 8 x 12 foot bull with letters reading, “Blackwell’s Bull Durham Tobacco has no equal.” Restoration work began on the mural including cleaning and repainting. The Goliad Bull Durham Tobacco advertisement is significant as a rare surviving early advertising example, not only in Texas, but nationwide.

(Supplemental Plaque)

This property has been
placed on the
National Register
of Historic Places

by the United States
Department of the Interior

 
Erected 2014 by Texas Historical Commission. (Marker Number 18017.)
 
Location. 28° 39.937′ N, 97° 23.565′ W. Marker is in Goliad, Texas, in Goliad County. Marker is at the intersection of South Commercial Street and South Courthouse Square, on the right when traveling south on South Commercial Street. Touch for map. Marker is at or near this postal address: 320 South Commercial Street, Goliad TX 77963, United States of America. Touch for directions.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. John Mason Brewer (within shouting distance of this marker); Goliad Tornado of 1902 (within shouting distance of
Bull Durham Tobacco Wall Advertisement image. Click for full size.
By Brian Anderson, April 6, 2019
3. Bull Durham Tobacco Wall Advertisement
this marker); Goliad County Courthouse (within shouting distance of this marker); The Hanging Tree (about 300 feet away, measured in a direct line); Santa Anna's Surrender Ratified (about 400 feet away); Don Rafael Antonio Manchola (about 400 feet away); Regulators of Goliad County (about 400 feet away); Founding Site of First Baptist Church of Goliad (about 500 feet away). Touch for a list and map of all markers in Goliad.
 
Categories. Arts, Letters, MusicIndustry & Commerce
 
More. Search the internet for Bull Durham Tobacco Wall Advertisement.
 
Credits. This page was last revised on April 23, 2019. This page originally submitted on April 22, 2019, by Brian Anderson of Kingwood, Texas. This page has been viewed 54 times since then. Photos:   1, 2, 3. submitted on April 22, 2019, by Brian Anderson of Kingwood, Texas.
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