Cooper Grant in Camden in Camden County, New Jersey — The American Northeast (Mid-Atlantic)

The Victor

The "Nipper Building"

Photographed By R. C.

1. The Victor Marker

The marker is next to the front entrance of the "Nipper Building."

Inscription. The revitalization of this historic landmark symbolizes the rebirth of Camden on its 175th Anniversary. RCA Victor Building #17, completed in 1916, was widely known as the "Nipper Building" after the company's Nipper the Dog logo. It became the site of the most significant developments in phonograph, radio and television history. In 2003 it was converted to residential use by Dranoff Properties and renamed The Victor.

Erected 2003.

Topics. This historical marker is listed in these topic lists: Arts, Letters, Music • Communications • Entertainment • Industry & Commerce. A significant historical year for this entry is 1916.

Location. 39° 56.818′ N, 75° 7.638′ W. Marker is in Camden, New Jersey, in Camden County. It is in Cooper Grant. Marker is on Market Street. Touch for map. Marker is at or near this postal address: 1 Market St, Camden NJ 08102, United States of America. Touch for directions.

Other nearby markers. At least 8 other markers are within walking distance of this marker. Enslaved Africans Once Sold Here (about 500 feet away, measured in a direct line); Daniel Cooper Ferry Hotel (about 600 feet away); PRR Federal Street Ferry Terminal (about 700 feet away); The Edward Sharp House (about 700 feet away); The Cooper Family (approx. 0.2 miles away); L-3 Communications

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(approx. 0.2 miles away); The Campbell Kids (approx. 0.2 miles away); a different marker also named Enslaved Africans Once Sold Here (approx. 0.2 miles away). Touch for a list and map of all markers in Camden.

More about this marker. "Nipper the Dog" (1884-1895) was a beloved mutt who has served as the Radio Corporation of America mascot and symbol for well over a century. "Nipper" and his son, "Chipper" (1991) continue to listen to "their master's voice" for the RCA Corporation, His Master's Voice (HMV) Records, and their associated companies.

Also see . . . Wikipedia entry for "Nipper the Dog". (Submitted on April 28, 2008, by Ronald Claiborne of College Station, Texas.)

The "Nipper Building" entrance and Marker image. Click for full size.

Photographed By R. C.

2. The "Nipper Building" entrance and Marker

The Radio Corporation of America (RCA) "Nipper the Dog" logo along with the phrase, "His master's voice" are featured throughout the building.

The Victor Building as seen from the Campbell's Soup Ballpark across the street. image. Click for full size.

Photographed By R. C.

3. The Victor Building as seen from the Campbell's Soup Ballpark across the street.

The Victor's original function as a factory and research facility are still evident.

Photographed By R. C.

4. The "Nipper the Dog" listening to "His master's voice" logo on a side entrance

Photographed By R. C.

5. The Victor Building "clock tower" with the "Nipper the Dog" logo in colored glass

All four sides of the tower depict "Nipper" listening to "his master's voice."

"Nipper the Dog" in colored glass on the "clock tower" image. Click for full size.

Photographed By R. C.

6. "Nipper the Dog" in colored glass on the "clock tower"

The Victor Building lobby image. Click for full size.

Photographed By R. C.

7. The Victor Building lobby

Oil painting of "Nipper the Dog" image. Click for full size.

Photographed By R. C.

8. Oil painting of "Nipper the Dog"

The original painting of "Nipper the Dog" listening to his master's voice was of the dog listening to a Edison Bell cylinder phonograph. It was later modified to show "Nipper" listening to an RCA disc (record) phonograph.

Antique RCA phonograph in the lobby. "Nipper the Dog" is on its nameplate image. Click for full size.

Photographed By R. C.

9. Antique RCA phonograph in the lobby. "Nipper the Dog" is on its nameplate

"Nipper the Dog" next to a phonograph in an antique store image. Click for full size.

Photographed By R. C.

10. "Nipper the Dog" next to a phonograph in an antique store

The little dog "Nipper" was a very popular and beloved symbol for RCA. Even today, "Nippers" can still be found in antique stores like the one above in Point Pleasant Beach, NJ.

Credits. This page was last revised on April 23, 2023. It was originally submitted on April 28, 2008, by Ronald Claiborne of College Station, Texas. This page has been viewed 3,408 times since then and 37 times this year. Photos: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. submitted on April 28, 2008, by Ronald Claiborne of College Station, Texas. • Kevin W. was the editor who published this page.