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South Los Angeles in Los Angeles County, California — The American West (Pacific Coastal)
 

Peter Ueberroth

President, Los Angeles Olympic Organizing Committee

— Board Chair, United States Olympic & Paralympic Committee —

 
 
Peter Ueberroth Marker image. Click for full size.
Photographed by Craig Baker
1. Peter Ueberroth Marker
Inscription.
Peter V. Ueberroth was the president of the Los Angeles Olympic Organizing Committee. The 1984 Los Angeles Olympic Games revitalized the Olympic movement, introduced first-time women's events, influenced the development of para-athletes, and created new models for organizing and funding the world's premier sports event.

Born in 1937 in Evanston, Illinois, Ueberroth grew up in California, attending Fremont High School, where he competed in football, baseball and swimming. Ueberroth majored in business and played water polo at his alma mater, San Jose State University.

Ueberroth worked in the travel industry before founding what became First Travel Corporation, which grew to be the nation's second largest travel company. The LAOOC hired Ueberroth, at age 41, on March 26, 1979.

The LAOOC, under Ueberroth's leadership, relied exclusively on private funding. More than 6,800 athletes from 140 countries attended the 1984 Olympic Games, competing in 221 events in 21 medal sports, plus two demonstration sports. The games produced a surplus of $232.5 million, which was divided between the United States
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Olympic Committee and Southern California's LA84 Foundation. The foundation, which has helped millions of young people to participate in sports, is a legacy of Ueberroth's leadership and vision.

The International Olympic Committee recognized Ueberroth's achievement, awarding him the Gold Olympic Order. Time magazine named him Person of the Year in 1984.

Following the 1984 Olympic Games, Ueberroth remained active in sports, business and civic life, serving on or leading a wide range of local, national and international boards and commissions. Ueberroth became the sixth Commissioner of Baseball in 1984, a position he held until 1989. As commissioner, he increased Major League Baseball's television revenue and oversaw record attendance. From 2004 to 2008, Ueberroth served as the chair of the USOC Board of Directors, later renamed the United States Olympic & Paralympic Committee.
 
Topics. This historical marker is listed in these topic lists: Industry & CommerceSports. A significant historical year for this entry is 1984.
 
Location. 34° 0.859′ N, 118° 17.181′ W. Marker is in Los Angeles, California, in Los Angeles
Peter Ueberroth Marker image. Click for full size.
Photographed by Craig Baker
2. Peter Ueberroth Marker
County. It is in South Los Angeles. It can be reached from Figueroa Street south of Exposition Boulevard, on the right when traveling south. Located at the Memorial Court of Honor within the Peristyle arches of the Los Angeles Memorial Coliseum in Exposition Park. Touch for map. Marker is at or near this postal address: 3911 S Figueroa St, Los Angeles CA 90037, United States of America. Touch for directions.

Regionally, this marker is in California’s Transverse Ranges. It is also on the American Pacific Coast. Globally, it is in North America, on the Ring of Fire, in the Pacific Rim, in the Western Hemisphere, in the Western World, and in the Anglosphere. Historically, it finds itself in what was once New Spain and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Bruce Springsteen (here, next to this marker); John C. Argue (here, next to this marker); Rafer Johnson (here, next to this marker); Kenneth F. Hahn (here, next to this marker); Anita L. DeFrantz (here, next to this marker); Jim Murray (here, next to this marker); Pete Rozelle (a few
Los Angeles Memorial Coliseum Peristyle image. Click for full size.
Photographed by Craig Baker, April 20, 2018
3. Los Angeles Memorial Coliseum Peristyle
steps from this marker); Elroy “Crazy Legs” Hirsch (a few steps from this marker). Touch for a list and map of all markers in Los Angeles.
 
1984 Olympics Closing Ceremony image. Click for full size.
Photographed by Craig Baker, August 12, 1984
4. 1984 Olympics Closing Ceremony
 
 
Credits. This page was last revised on February 24, 2026. It was originally submitted on August 17, 2023, by Craig Baker of Sylmar, California. This page has been viewed 318 times since then and 36 times this year. Photos:   1, 2. submitted on August 17, 2023, by Craig Baker of Sylmar, California.   3, 4. submitted on April 23, 2018, by Craig Baker of Sylmar, California.
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Jul. 11, 2026