Central Business District in New Orleans in Orleans Parish, Louisiana — The American South (West South Central)

Sears Building

Photographed By Sean Flynn, January 14, 2024

1. Sears Building Marker

Inscription. This Art Deco historical preservation building was designed by architect Moise H. Goldstein and built in 1931. It originally operated as Feibleman's Department Store.

This building was occupied by the Sears-Roebuck department store from 1936 until 1995, at which time it was sold to Common L.P. and became the Baronne Plaza Hotel on February 13, 1998.

One of the few buildings constructed in New Orleans in the 1930's it is one of the six major existing Art Deco buildings in the city. Only two are located in the lower Central Business District.

The Sears Building contributes significantly to the fabric of the city and represents an exceptionally well-preserved and rare example of the Art Deco style.

Topics. This historical marker is listed in these topic lists: Architecture • Industry & Commerce. A significant historical year for this entry is 1931.

Location. 29° 57.223′ N, 90° 4.36′ W. Marker is in New Orleans, Louisiana, in Orleans Parish. It is in the Central Business District. Marker is on Common Street west of Baronne Street, on the left when traveling west. The marker is next to the Common Street entrance of the Wyndham Garden Baronne Plaza New Orleans hotel. Touch for map. Marker is at or near this postal address: 201 Baronne Street, New Orleans LA 70112, United States of America. Touch for directions.

Other nearby markers. At least 8 other markers are within walking distance

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of this marker. Immaculate Conception Church (about 300 feet away, measured in a direct line); Louis Armstrong (about 400 feet away); New Orleans Slave Depot (about 500 feet away); 127-129 Carondelet Street (about 700 feet away); Military Women's National Monument (about 700 feet away); Canal Street Under French and Spanish Rule (1718-1803) (about 800 feet away); Jazz (approx. 0.2 miles away); Molly Marine (approx. 0.2 miles away). Touch for a list and map of all markers in New Orleans.

Regarding Sears Building. Feibleman's Department Store was located on the 800 block of Canal Street, near its intersection with Carondolet, from 1920 until 1931, when it moved to this location at Baronne and Common. Feibleman's was sold to Sears, Roebuck & Company in 1936.

Also see . . . From local store to big box retail to hotel: The story of Baronne and Common. From NOLA.com (subscription required) (Submitted on January 17, 2024, by Sean Flynn of Oak Park, Illinois.)

Sears Building image. Click for full size.

Photographed By Sean Flynn, January 14, 2024

2. Sears Building

The marker at the entrance to the Wyndham Garden hotel, in an east-facing photo.

Photographed By Sean Flynn, January 14, 2024

3. Sears Building Marker

Sears Building corner entrance image. Click for full size.

Photographed By Sean Flynn, January 15, 2024

4. Sears Building corner entrance

The department store's original entrance at Baronne and Common.

Feibleman's Department Store (1930s) image. Click for full size.

The Historic New Orleans Collection / Charles L. Franck and Franck-Bertacci Photograph Collections, circa 1935

5. Feibleman's Department Store (1930s)

A 1930s view of the Feibleman's store building, not long after it was built. Feibleman's stores were acquired by Chicago's Sears, Roebuck and Co. in 1936. The modern historical marker is located on the right side of this building.

Credits. This page was last revised on January 18, 2024. It was originally submitted on January 17, 2024, by Sean Flynn of Oak Park, Illinois. This page has been viewed 77 times since then. Photos: 1, 2, 3, 4, 5. submitted on January 17, 2024, by Sean Flynn of Oak Park, Illinois.