Eastside Promise Neighborhood in San Antonio in Bexar County, Texas — The American South (West South Central)
The Cameo Theater
Early history that influenced the building of the Cameo included D.W. Griffith's racist film, Birth of a Nation (1915), which electrified Black civil rights activists and aspiring Black cinematographers. The film served as a catalyst for white supremacists across the country. The film was an anti-Reconstruction disgusting fairy-tale that cast Black people in racist stereotypical roles while the Ku Klux Klan was presented as the "great white hope." Its main attempt was to deny giving Black people equal rights. The film was widely protested by the Black community. However, Birth of a Nation sparked other responses as well, including efforts by Emmett J. Scott to produce Birth of a Race (1918), a production envisioned as a straightforward retort to Griffith's racist film. Many of the Black films generated sought to create positive and truthful images of Black life and to demonstrate the ignorance of racialized thought. These events sparked the building of Black movie houses in San Antonio.
The Cameo was in the economic Black section of San Antonio at the time and in the area known as St. Paul Square (Sunset Station) extending to the edge of the central business district. Since downtown restaurants were segregated, including those in department stores such as Joske's, Kress, and Woolworth, Blacks had to go to the Black segregated section of the city. Later, after the area was gentrified and Black businesses replaced, its history was erased. During its time, the theater was in walking distance from the Black community. Residents from the East Terrace Housing Projects, the Wheatley Courts, and Black middle-class residents from the Denver Heights area, could be seen trekking up East Commerce to see a film produced by Black filmmakers. Black residents from the Sutton Homes and the Carson Homes also attended the theater, while Blacks from the West and North Sides often rode the bus to get to the area. Films in the 1960s were divided into two parts at the Cameo, and during the intermission people would be entertained with the latest Black music recordings from such musicians as Booker T. and the MGs and others. These films, which were once called "Race films," were the tags applied to Black films between 1910 and 1950.
Films shown at the Cameo were the result of the pioneer works of Black film producers before the Cameo was built. Leading the way in Black film production was Bill Foster (1884), founder of the first known Black motion picture company in 1910. Others included Noble Johnson who developed the Lincoln Motion Picture Company in 1916, Oscar Micheaux who created the Micheaux Film Company in 1918, and Spencer Williams (1893-1969), who made the most well-liked "race movie" ever released, Blood of Jesus (1941), which was produced in Texas and shown at the Cameo. These films attempted to counteract white supremacist propaganda.
Erected by Honorable Mario Marcel Salas, City of San Antonio, TIRZ Board 11 and San Antonio for Growth on the Eastside (SAGE).
Topics. This historical marker is listed in these topic lists: African Americans • Arts, Letters, Music • Entertainment • Industry & Commerce.
Location. 29° 25.319′ N, 98° 28.761′ W. Marker is in San Antonio, Texas, in Bexar County. It is in the Eastside Promise Neighborhood. It is at the intersection of East Commerce Street and Sycamore Street, on the right when traveling west on East Commerce Street. The marker is located at the front of the theater. Touch for map. Marker is at or near this postal address: 1123 E Commerce St, San Antonio TX 78205, United States of America. Touch for directions.
Regionally, this marker is in South Texas. It is also in the American South. Globally, it is in North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the Republic of Texas, and one of the Confederate States of America.
Other nearby markers. At least 8 other markers are within walking distance of this marker: The Spire (within shouting distance of this marker); Southern Pacific Passenger & Freight Station (about 500 feet away, measured in a direct line); Charles B. Shannon (about 500 feet away); The Ellis Alley Enclave (about 500 feet away); Southern Pacific Steam Locomotive No. 794 (about 500 feet away); The Beacon Light Lodge Hall (about 500 feet away); Steam Locomotive No. 794 (about 500 feet away); G.J. Sutton (approx. 0.2 miles away). Touch for a list and map of all markers in San Antonio.
Credits. This page was last revised on July 23, 2025. It was originally submitted on April 21, 2024, by James Hulse of Medina, Texas. This page has been viewed 1,198 times since then and 86 times this year. Photos: 1, 2, 3, 4. submitted on April 21, 2024, by James Hulse of Medina, Texas.



