Eastside Promise Neighborhood in San Antonio in Bexar County, Texas — The American South (West South Central)
The Cameo Theater
Photographed By James Hulse, April 20, 2024
1. The Cameo Theater Marker
Inscription.
The Cameo Theater, located at 1123 East Commerce, originally served as one of several segregated film facilities for Black people in San Antonio. The theater was built in 1940, but the Leon, the Ritz, and the Keyhole theaters preceded the Cameo. The Cameo was a focal point for the latest Black films by Black producers and writers. The Cameo served as a movie theater and a vaudeville house for singers and musicians. In the early years, performers such as Fats Domino, B.B. King, and Louis Armstrong played at the Cameo. Other performing musicians, who stayed at the Deluxe Hotel across the street, may have visited the Cameo and included Count Basie, Duke Ellington, and Lionel Hampton. This area was a hub of Black businesses that served the community because of segregation., Early history that influenced the building of the Cameo included D.W. Griffith's racist film, Birth of a Nation (1915), which electrified Black civil rights activists and aspiring Black cinematographers. The film served as a catalyst for white supremacists across the country. The film was an anti-Reconstruction disgusting fairy-tale that cast Black people in racist stereotypical roles while the Ku Klux Klan was presented as the "great white hope." Its main attempt was to deny giving Black people equal rights. The film was widely protested by the Black community. However, Birth of a Nation sparked other responses as well, including efforts by Emmett J. Scott to produce Birth of a Race (1918), a production envisioned as a straightforward retort to Griffith's racist film. Many of the Black films generated sought to create positive and truthful images of Black life and to demonstrate the ignorance of racialized thought. These events sparked the building of Black movie houses in San Antonio., The Cameo was in the economic Black section of San Antonio at the time and in the area known as St. Paul Square (Sunset Station) extending to the edge of the central business district. Since downtown restaurants were segregated, including those in department stores such as Joske's, Kress, and Woolworth, Blacks had to go to the Black segregated section of the city. Later, after the area was gentrified and Black businesses replaced, its history was erased. During its time, the theater was in walking distance from the Black community. Residents from the East Terrace Housing Projects, the Wheatley Courts, and Black middle-class residents from the Denver Heights area, could be seen trekking up East Commerce to see a film produced by Black filmmakers. Black residents from the Sutton Homes and the Carson Homes also attended the theater, while Blacks from the West and North Sides often rode the bus to get to the area. Films in the 1960s were divided into two parts at the Cameo, and during the intermission people would be entertained with the latest Black music recordings from such musicians as Booker T. and the MGs and others. These films, which were once called "Race films," were the tags applied to Black films between 1910 and 1950., Films shown at the Cameo were the result of the pioneer works of Black film producers before the Cameo was built. Leading the way in Black film production was Bill Foster (1884), founder of the first known Black motion picture company in 1910. Others included Noble Johnson who developed the Lincoln Motion Picture Company in 1916, Oscar Micheaux who created the Micheaux Film Company in 1918, and Spencer Williams (1893-1969), who made the most well-liked "race movie" ever released, Blood of Jesus (1941), which was produced in Texas and shown at the Cameo. These films attempted to counteract white supremacist propaganda.
The Cameo Theater, located at 1123 East Commerce, originally served as one of several segregated film facilities for Black people in San Antonio. The theater was built in 1940, but the Leon, the Ritz, and the Keyhole theaters preceded the Cameo. The Cameo was a focal point for the latest Black films by Black producers and writers. The Cameo served as a movie theater and a vaudeville house for singers and musicians. In the early years, performers such as Fats Domino, B.B. King, and Louis Armstrong played at the Cameo. Other performing musicians, who stayed at the Deluxe Hotel across the street, may have visited the Cameo and included Count Basie, Duke Ellington, and Lionel Hampton. This area was a hub of Black businesses that served the community because of segregation.
Early history that influenced the building of the Cameo included D.W. Griffith's racist film, Birth of a Nation (1915), which electrified Black civil rights activists and aspiring Black cinematographers. The film served as a catalyst for white supremacists across the country. The film was an anti-Reconstruction disgusting fairy-tale that cast Black people in racist stereotypical roles while the Ku Klux Klan was presented as the "great white hope." Its main attempt was to deny giving Black people equal rights. The film was widely protested by the Black
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community. However, Birth of a Nation sparked other responses as well, including efforts by Emmett J. Scott to produce Birth of a Race (1918), a production envisioned as a straightforward retort to Griffith's racist film. Many of the Black films generated sought to create positive and truthful images of Black life and to demonstrate the ignorance of racialized thought. These events sparked the building of Black movie houses in San Antonio.
The Cameo was in the economic Black section of San Antonio at the time and in the area known as St. Paul Square (Sunset Station) extending to the edge of the central business district. Since downtown restaurants were segregated, including those in department stores such as Joske's, Kress, and Woolworth, Blacks had to go to the Black segregated section of the city. Later, after the area was gentrified and Black businesses replaced, its history was erased. During its time, the theater was in walking distance from the Black community. Residents from the East Terrace Housing Projects, the Wheatley Courts, and Black middle-class residents from the Denver Heights area, could be seen trekking up East Commerce to see a film produced by Black filmmakers. Black residents from the Sutton Homes and the Carson Homes also attended the theater, while Blacks from the West and North Sides often rode the bus to get to the area. Films in
Photographed By James Hulse, April 20, 2024
2. The Cameo Theater entrance and Marker
the 1960s were divided into two parts at the Cameo, and during the intermission people would be entertained with the latest Black music recordings from such musicians as Booker T. and the MGs and others. These films, which were once called "Race films," were the tags applied to Black films between 1910 and 1950.
Films shown at the Cameo were the result of the pioneer works of Black film producers before the Cameo was built. Leading the way in Black film production was Bill Foster (1884), founder of the first known Black motion picture company in 1910. Others included Noble Johnson who developed the Lincoln Motion Picture Company in 1916, Oscar Micheaux who created the Micheaux Film Company in 1918, and Spencer Williams (1893-1969), who made the most well-liked "race movie" ever released, Blood of Jesus (1941), which was produced in Texas and shown at the Cameo. These films attempted to counteract white supremacist propaganda.
Erected by Honorable Mario Marcel Salas, City of San Antonio, TIRZ Board 11 and San Antonio for Growth on the Eastside (SAGE).
Location. 29° 25.319′ N, 98° 28.761′ W. Marker is in San Antonio, Texas, in
Photographed By James Hulse, April 20, 2024
3. The Cameo Theater and Marker
Bexar County. It is in the Eastside Promise Neighborhood. Marker is at the intersection of East Commerce Street and Sycamore Street, on the right when traveling west on East Commerce Street. The marker is located at the front of the theater. Touch for map. Marker is at or near this postal address: 1123 E Commerce St, San Antonio TX 78205, United States of America. Touch for directions.
4. The view of the Cameo Theater from across the street
Credits. This page was last revised on April 22, 2024. It was originally submitted on April 21, 2024, by James Hulse of Medina, Texas. This page has been viewed 49 times since then. Photos:1, 2, 3, 4. submitted on April 21, 2024, by James Hulse of Medina, Texas.