Bradenton in Manatee County, Florida — The American South (South Atlantic)
In April of 1915, twenty-two year old Robert M. Beall opened a simple dry goods store on this block of Old Main Street. Pricing nothing over a dollar, he named it the Dollar Limit. Beall invested his money in merchandise so when the goods arrived from suppliers he recycled the wooden packing cases, turning them upside down for use as display tables.
The store location was just steps from the docks where steamboats brought passengers and freight from Tampa each day. Manatee County was growing fast, with new farms and groves springing up and visitors filling the few boarding houses and hotels each winter season. The Dollar Limit thrived. Due to inflation in the wake of World War I, Beall had to raise prices and so he renamed his store the V Dollar Limit in 1920. A tireless civic booster, in 1923 he was instrumental in bringing the St. Louis Cardinals, the first major league baseball team to Bradenton for spring training.
Two years later his son E.R., after serving in the army, joined his father as junior partner in the newly christened Beall's Department Store. In 1956, E.R. opened a new store in Bradenton's first shopping center which was located at the corner of 39th Street and Manatee Avenue.
Today Bealls, Inc., still headquartered in Bradenton, operates stores numbering in the hundreds across Florida and the southern states.
Erected by Manatee County Historical Commission.
Location. 27° 29.832′ N, 82° 34.409′ W. Marker is in Bradenton, Florida, in Manatee County. Marker is at the intersection of 12th Street West and 3rd Avenue West, on the right when traveling south on 12th Street West. Touch for map. Marker is at or near this postal address: 302 12th St W, Bradenton FL 34205, United States of America.
Other nearby markers. At least 8 other markers are within walking distance of this marker. Florida Highway Patrol School (within shouting distance of this marker); Courthouse Square (about 700 feet away, measured in a direct line); The Carnegie Library (about 800 feet away); First Presbyterian Church of Bradenton Bradenton General Hospital (approx. 0.4 miles away); Bradenton Depot (approx. 0.4 miles away); Major Adams Cemetery (approx. 0.6 miles away); 9th Avenue West Bridge (approx. 0.6 miles away). Touch for a list and map of all markers in Bradenton.
Categories. • Industry & Commerce •
Credits. This page was last revised on January 19, 2017. This page originally submitted on January 18, 2017, by Tim Fillmon of Webster, Florida. This page has been viewed 496 times since then and 14 times this year. Photos: 1, 2, 3. submitted on January 18, 2017, by Tim Fillmon of Webster, Florida. • Bernard Fisher was the editor who published this page.