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“Bite-Size Bits of Local, National, and Global History”
“Bite-Size Bits of Local, National, and Global History”
St. Louis, Missouri — The American Midwest (Upper Plains)
 

2731 Cherokee Street

The Cinderella Building

 
 
2731 Cherokee Street Marker image. Click for full size.
By Devry Jones, October 7, 2018
1. 2731 Cherokee Street Marker
Inscription. The Cinderella Building, designed by architect William Wedemeyer was constructed by contractors Joseph G. Bothe and Charles A Welsh in 1913. The property where the building stands was purchased from the Besch family by Harry and Eugene Freund a year before construction began. The site had been the location of the Cherokee Beer Garden, and was owned by the Besch family since the 1860s. The Cinderella Building operated as a dance hall and skating rink until 1915 when the Freunds converted the rink into a movie theater. In 1929 Fred Wehrenberg took over management of the Cinderella Theater, and in 1932 Fred and Gertrude Wehrenberg and their Southside Amusement Company officially purchased the Cinderella Theater and Hall from the Freunds. Wehrenberg moved his offices to the second floor of the building, where the Freunds had originally had their Cinderella Amusement Company offices. The first floor storefronts were occupied by a variety of retail stores, including a cigar shop, a hat shop, and Walter Forman's clothing store, which was in the building from 1925 until 1933. During the late 1930s through the 1940s the second floor offices were predominated by Unions and Fraternal organizations, including the Cherokee Council Royal League and the Candy and Confectionary Workers Local No. 310. The longest occupying business was the Thom McAn Shoe
The Cinderella Building image. Click for full size.
By Devry Jones, October 7, 2018
2. The Cinderella Building
Store, which moved into the Cinderella Building in 1935 and remained until 1980.

The Cinderella Theater remained in operation util 1958, nine years after the death of Fred Wehrenberg. In 1962 the theater portion of the building was demolished for a surface parked lot. The following year Wehrenberg Theaters moved their offices to Creve Coeur. The Cinderella Building remained in commercial operation and continues to house several businesses.
 
Erected by Cherokee Station Business Association.
 
Location. 38° 35.63′ N, 90° 13.762′ W. Marker is in St. Louis, Missouri. Marker is on Cherokee Street west of Iowa Avenue, on the right when traveling west. Touch for map. Marker is at or near this postal address: 2731 Cherokee Street, Saint Louis MO 63118, United States of America.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. 2730-2734 Cherokee Street (within shouting distance of this marker); 2728 Cherokee Street (within shouting distance of this marker); Calle Cherokee (within shouting distance of this marker); 3354 Iowa Avenue (within shouting distance of this marker); 2817 Cherokee Street (about 400 feet away, measured in a direct line); 2818-2820 Cherokee Street (about 400 feet away); 2701-2703 Cherokee Street (about 400 feet away); 2822-2824 Cherokee (about 500 feet away). Touch for a list and map of all markers in St. Louis.
 
Categories. Arts, Letters, MusicIndustry & Commerce
 
 
Credits. This page was last revised on October 10, 2018. This page originally submitted on October 9, 2018, by Devry Jones of Washington, District of Columbia. This page has been viewed 27 times since then. Photos:   1, 2. submitted on October 9, 2018, by Devry Jones of Washington, District of Columbia. • Bill Pfingsten was the editor who published this page.
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