St. Louis, Missouri — The American Midwest (Upper Plains)
Built in 1912
In 1920, William Crapo Durant, the founder of General Motors Corp., lost control of General Motors (for the second time) to his bankers, led by J.P. Morgan. On January 21, 1921, Durant founded Durant Motors, Inc., to compete with General Motors in every price range. The Star, which at one point had 231,000 cash deposit orders, competed with Chevrolet and the Durant competed with Oakland (Pontiac). Other makes introduced by Durant Motors were the Flint and Rubgy. The luxurious Locomobile and Mason Trucks, were acquired by Durant Motors. Financially stretched by rapid expansion, Durant Motors, Inc. was ill prepared for the Depression and liquidated in 1933. Despite losing everything, Durant then 71, tried several smaller ventures, but soon had a stroke. In 1947, the man who founded General Motors Corporation, Frigidaire Appliances and introduced the installment buying of automobiles died, destitute in New York.
Erected by The Horseless Carriage Club of Missouri and Hilliker Corporation.
Location. 38° 38.196′ N, 90° 13.524′ W. Marker is in St. Louis, Missouri. Marker is on Locust Street west of North Compton Avenue, on the right when traveling west. Touch for map. Marker is at or near this postal address: 3201 Locust Street, Saint Louis MO 63103, United States of America. Touch for directions.
Other nearby markers. At least 8 other markers are within walking distance of this marker. Cadillac-Chrysler Building (within shouting distance of this marker); Moon Building (about 500 feet away, measured in a direct line); Dodge-Reo Building (about 600 feet away); Stutz Building (about 700 feet away); Stearns-Knight Building (about 700 feet away); Locomobile Building (about 800 feet away); Nash Building (approx. 0.2 miles away); Ford Building (approx. 0.2 miles away). Touch for a list and map of all markers in St. Louis.
Categories. • Industry & Commerce • Roads & Vehicles •
More. Search the internet for Durant-Star Building.
Credits. This page was last revised on April 29, 2019. This page originally submitted on April 29, 2019, by Devry Becker Jones of Washington, District of Columbia. This page has been viewed 46 times since then. Photos: 1, 2. submitted on April 29, 2019, by Devry Becker Jones of Washington, District of Columbia.