O’Neill’s Surf Shop
In 1959 Jack O'Neill came with his family to Santa Cruz and opened his 500 square foot "Surf Shop” at this location, just above Cowell Beach. The Surf Shop was O'Neill's first retail store in Santa Cruz, offering custom built foam surfboards and "thermal barrier” suits, as wetsuits were known at the time.
O'Neill's Surf Shop became a focal point for a tight-knit surfing community. The business grew steadily, earning recognition as a pioneer and leader in the world of surfing. In 1996 O’Neill extended his vision by founding the O’Neill Sea Odyssey, an award-winning ocean education program for kids.
On May 31, 2012, the site of Jack O’Neill’s Santa Cruz Surf Shop was designated by the State of California as a California Point of Historical Interest, recognizing the local origins of an innovative global business as well as a place where parents continue to bring their children for a day at the beach.
“In the beginning the name of the business was just Surf Shop. We were the first to use the name, and later got it registered. Nobody in the world called themselves Surf Shop before us." — Jack O’Neill
Erected 2013 by City of Santa Cruz.
Topics. This historical marker is listed in these topic lists: Industry & Commerce • Sports.
Location. 36° 57.754′ N, 122° 1.455′ W. Marker is in Santa Cruz, California, in Santa Cruz County. Marker is at the intersection of Beach Street and Pacific Avenue, on the right when traveling east on Beach Street. Touch for map. Marker is at or near this postal address: 175 W Cliff Drive, Santa Cruz CA 95060, United States of America. Touch for directions.
Other nearby markers. At least 8 other markers are within walking distance of this marker. The Cocoanut Grove (approx. ¼ mile away); Eben Bennett Home (approx. ¼ mile away); Before the Boardwalk (approx. 0.3 miles away); The Santa Cruz Beach Boardwalk (approx. 0.3 miles away); The Plunge (approx. 0.3 miles away); A Love Story (approx. 0.3 miles away); The Santa Cruz Seaside Company (approx. 0.3 miles away); Beauty and the Beach (approx. 0.4 miles away). Touch for a list and map of all markers in Santa Cruz.
Credits. This page was last revised on September 28, 2018. It was originally submitted on September 27, 2018, by Craig Baker of Sylmar, California. This page has been viewed 75 times since then. Photos: 1, 2. submitted on September 27, 2018, by Craig Baker of Sylmar, California. • Andrew Ruppenstein was the editor who published this page.