Auburn in Placer County, California — The American West (Pacific Coastal)

Lincoln Avenue Businesses

2017

1. Lincoln Avenue Businesses Marker

Inscription. When the mines closed in Gold Run, a local entrepreneur named Paul Webber moved his business to Auburn. He began with the purchase of this Lincoln Avenue building. Two saloons and three dry goods stores were the first to open.

Years later, Webber’s daughter Bertha married Earnest Burns who was another local business owner. Burns and his partner Robert Wise started the General Gomez Cigar Factory, one of the most successful family-owned cigar factories in the area.

The buildings along Lincoln Avenue have had many successful small businesses, among them furniture stores, pharmacies, hardware stores, restaurants and saloons.

For over 150 years, family business has been the heartbeat of downtown Auburn. This plaque is dedicated to those families and small businesses who continue to keep Auburn a thriving, industrious community.

Erected 2016 by E Clampus Vitus.

Topics and series. This historical marker is listed in this topic list: Industry & Commerce. In addition, it is included in the E Clampus Vitus series list.

Location. 38° 54.041′ N, 121° 4.074′ W. Marker is in Auburn, California, in Placer County. It is at the intersection of Lincoln Way and Cherry Avenue on Lincoln

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Way. Touch for map. Marker is at or near this postal address: 808 Lincoln Way, Auburn CA 95603, United States of America. Touch for directions.

Regionally, this marker is in California’s Sacramento Metro,

in the Sierra Nevada,

and in the Lake Tahoe Basin.

It is also in the American Mountain West.

Globally, it is in North America,

on the Ring of Fire,

in the Pacific Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Auburn Drug Company (within shouting distance of this marker); Ford & Co. Building (about 400 feet away, measured in a direct line); First Transcontinental Railroad (about 700 feet away); East Auburn Bell Tower (about 700 feet away); Marguerite Mine “Quartz Rock” (about 800 feet away); The Chinese Coolie (approx. 0.2 miles away); Southern Pacific Caboose (approx. 0.2 miles away); Auburn Depot (approx. 0.2 miles away). Touch for a list and map of all markers in Auburn.

2. Lincoln Avenue Businesses Marker

Marker is to the left of the window. This building, still owned by the Burns family, is now the General Gomez Arts and Event Center.

General Gomez Cigars image. Click for full size.

3. General Gomez Cigars

Earnest Burns is at the far left.

Credits. This page was last revised on October 10, 2018. It was originally submitted on October 10, 2018, by Craig Baker of Sylmar, California. This page has been viewed 449 times since then and 33 times this year. Photos: 1, 2, 3. submitted on October 10, 2018, by Craig Baker of Sylmar, California. • Andrew Ruppenstein was the editor who published this page.