Goliad in Goliad County, Texas — The American South (West South Central)
Bull Durham Tobacco Wall Advertisement
Photographed by Brian Anderson, April 6, 2019
1. Bull Durham Tobacco Wall Advertisement Marker
Inscription.
Bull Durham Tobacco Wall Advertisement. . The town of Goliad began to grow in 1889 with the arrival of the locomotive. The railroads created the ability to receive larger supplies at a lower cost. Lumber, brick, stone and other materials that were formerly shipped by wagon were now available more cheaply and quickly. Two buildings built on the courthouse square during a period of tremendous growth around the turn of the century possess painted walls. The Stout-Pettus block (1894) boasts this Bull Durham ad and one other, and the W.W. Denham building (1900) exhibits identical front and rear signage. An additional extant painted wall advertisement in Goliad is on a small barn on the northeast corner of Oak and Jefferson Street., At the end of the Civil War in Durham, North Carolina, tobacco farmer John Green partnered with W.T. Blackwell in forming the Bull Durham Tobacco Company. Salesmen then traveled the nation looking for advertising sites. After finding the towns most prominent building, they would pay to have an ad painted on the side. The Bull Durham Tobacco ad, assumed to be painted between the years 1894 and 1900, was discovered in 2012 when the building owners removed sections of a damaged interior wall. The sheet rock was obscuring the exterior wall of the northern section of the Stout-Pettus commercial building. The ad was discovered to portray an 8 x 12 foot bull with letters reading, “Blackwells Bull Durham Tobacco has no equal.” Restoration work began on the mural including cleaning and repainting. The Goliad Bull Durham Tobacco advertisement is significant as a rare surviving early advertising example, not only in Texas, but nationwide., (Supplemental Plaque),
This property has been , placed on the , National Register , of Historic Places , by the United States , Department of the Interior.
The town of Goliad began to grow in 1889 with the arrival of the locomotive. The railroads created the ability to receive larger supplies at a lower cost. Lumber, brick, stone and other materials that were formerly shipped by wagon were now available more cheaply and quickly. Two buildings built on the courthouse square during a period of tremendous growth around the turn of the century possess painted walls. The Stout-Pettus block (1894) boasts this Bull Durham ad and one other, and the W.W. Denham building (1900) exhibits identical front and rear signage. An additional extant painted wall advertisement in Goliad is on a small barn on the northeast corner of Oak and Jefferson Street.
At the end of the Civil War in Durham, North Carolina, tobacco farmer John Green partnered with W.T. Blackwell in forming the Bull Durham Tobacco Company. Salesmen then traveled the nation looking for advertising sites. After finding the towns most prominent building, they would pay to have an ad painted on the side. The Bull Durham Tobacco ad, assumed to be painted between the years 1894 and 1900, was discovered in 2012 when the building owners removed sections of a damaged interior wall. The sheet rock was obscuring the exterior wall of the northern section of the Stout-Pettus commercial building. The ad was discovered to portray an 8 x 12 foot bull with letters reading, “Blackwells Bull Durham Tobacco has no equal.” Restoration work began on the mural including cleaning and repainting. The Goliad Bull Durham Tobacco advertisement is significant as a rare surviving early advertising example, not only in Texas, but nationwide.
(Supplemental Plaque)
This property has been
placed on the National Register
of Historic Places
by the United States
Department of the Interior
Location. 28° 39.937′ N, 97° 23.565′ W. Marker is in Goliad, Texas, in Goliad County. It is at the intersection of South Commercial Street and South Courthouse Square, on the right when traveling south on South Commercial Street. Touch for map. Marker is at or near this postal address: 320 South Commercial Street, Goliad TX 77963, United States of America. Touch for directions.
Regionally, this marker is in South Texas. It is also in the American South. Globally, it is in North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the Republic of Texas, and one of the Confederate States of America.
Credits. This page was last revised on April 23, 2019. It was originally submitted on April 22, 2019, by Brian Anderson of New Albany, Ohio. This page has been viewed 1,150 times since then and 80 times this year. Photos:1, 2, 3. submitted on April 22, 2019, by Brian Anderson of New Albany, Ohio.
