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Longest-Running Catalogue In America

Hammacher Schlemmer

 

— 209 Bowery —

 
Longest-Running Catalogue In America Marker image. Click for full size.
By Larry Gertner, July 19, 2016
1. Longest-Running Catalogue In America Marker
Inscription.  You are standing at the corporate roots of Hammacher Schlemmer, America’s longest running catalogue for the “man who has everything.” Opening in 1848 at 221 Bowery, it specialized in hard-to-find hardware. Located in the 5-story building at 209 Bowery from 1857 to 1904, it opened the first auto parts department and offered the first home delivery service by “horseless carriage.” One of 271 original subscribers to the NYC Bell Telephone System, its showroom was among the first supplied with electricity and telephones.

For over 167 years, Hammacher Schlemmer has been known as a merchandiser of innovative gadgetry like the first steam irons, pop-up toasters, food processors, answering machines and cordless phones. Its illustrious customers have included everyone from a Russian Czar, Queen Elizabeth II, Howard Hughes, JFK and The Beatles.

Currently residing on 57th Street, its showroom proudly displays a giant photo of Hammacher Schlemmer’s origins at 209 Bowery. Since 1937, 209 Bowery has been home to Balter Sales Co., part of Bowery’s long-established restaurant supply district.

- Davis Mulkins,
Longest-Running Catalogue In America Marker site image. Click for full size.
By Larry Gertner, July 19, 2016
2. Longest-Running Catalogue In America Marker site
209 Bowery, 2016
Historian/Educator
 
Erected 2016 by Bowery Alliance of Neighbors.
 
Location. 40° 43.282′ N, 73° 59.605′ W. Marker is in New York, New York, in New York County. Marker is on Bowery near Rivington Street, on the right when traveling north. Touch for map. Marker is at or near this postal address: 209 Bowery, New York NY 10002, United States of America. Touch for directions.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. “Big Tim” Sullivan’s Clubhouse (here, next to this marker); Yiddish Theatre’s 1st American Home (within shouting distance of this marker); Birthplace Of Vaudeville? (within shouting distance of this marker); Italian Renaissance Palazzo On Bowery (within shouting distance of this marker); 200 Years & Counting (within shouting distance of this marker); From Making Money To Making Art (within shouting distance of this marker); A Bowery Flop (within shouting distance of this marker); Christians, Cops, Elks & Anarchism (within shouting distance of this marker). Touch for a list and map of all markers in New York.
 
More about this marker. One of more than sixty entries in the “Windows on the Bowery” series.
 
Categories. Industry & Commerce
 
Inset image. Click for full size.
By Larry Gertner, July 19, 2016
3. Inset
209 Bowery, back then
Inset image. Click for full size.
By Larry Gertner, July 19, 2016
4. Inset
Hammacher Schlemmer headquarters at 209 Bowery
Inset image. Click for full size.
By Larry Gertner, July 19, 2016
5. Inset
German-born Alfred Hammacher and William Schlemmer
 

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Credits. This page was last revised on May 13, 2019. This page originally submitted on May 11, 2019, by Larry Gertner of New York, New York. This page has been viewed 52 times since then. Photos:   1, 2, 3, 4, 5. submitted on May 11, 2019, by Larry Gertner of New York, New York. • Bill Pfingsten was the editor who published this page.
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