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MARKER DATABASE
“Bite-Size Bits of Local, National, and Global History”
“Bite-Size Bits of Local, National, and Global History”
Berkeley in Alameda County, California — The American West (Pacific Coastal)
 

Moe's Books

Berkeley History

 
 
Moe's Books Marker image. Click for full size.
By Andrew Ruppenstein, July 3, 2019
1. Moe's Books Marker
Inscription.  In 1959, Morris (Moe) Moskowitz and his wife, Barbara, opened a small paperback bookshop on Shattuck Avenue. They soon moved to Telegraph Avenue where Moe's Books evolved into a renowned emporium featuring hundreds of thousands of books. Moe's Books was a pioneer in giving honest, fair prices by establishing a fair trade policy of offering cash or a higher value in "Moe Dollars” ("In God and Moe We Trust) for used books. These innovative trade slips-membership cards to a literary world- give previously read books respect and value. Defying Berkeley''s no-smoking ordinance, the iconoclastic, politically leftist Moskowitz enjoyed his cigars at work, typifying Telegraph Avenue''s anti-authoritarian identity. Since his death in 1997 the bookstore has remained a family-run business, continuing its legendary founder's traditions.

Berkeley Historical Plaque Project
www.berkeleyplaques.org
2014

 
Erected 2014 by Berkeley Historical Plaque Project.
 
Location. 37° 51.93′ N, 122° 15.518′ 
Moe's Books and Marker image. Click for full size.
By Andrew Ruppenstein, July 3, 2019
2. Moe's Books and Marker
The marker is visible just to the left of the entrance.
W. Marker is in Berkeley, California, in Alameda County. Marker is on Telegraph Avenue, on the left when traveling north. Touch for map. Marker is at or near this postal address: 2476 Telegraph Avenue, Berkeley CA 94704, United States of America. Touch for directions.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. “A People’s History of Telegraph Avenue” (within shouting distance of this marker); Mrs. E.P. (Stella) King Building (within shouting distance of this marker); Soda Works Building (within shouting distance of this marker); "In Tribute to Chiura Obata" (about 400 feet away, measured in a direct line); J. Gorman & Son Building (about 700 feet away); First Church of Christ, Scientist (about 700 feet away); American Baptist Seminary of the West - Hobart Hall (about 800 feet away); McCreary-Greer House (approx. ¼ mile away). Touch for a list and map of all markers in Berkeley.
 
Categories. Industry & Commerce
 

More. Search the internet for Moe's Books.
 
Credits. This page was last revised on July 3, 2019. This page originally submitted on July 3, 2019, by Andrew Ruppenstein of Sacramento, California. This page has been viewed 81 times since then. Photos:   1, 2. submitted on July 3, 2019, by Andrew Ruppenstein of Sacramento, California.
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