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MARKER DATABASE
“Bite-Size Bits of Local, National, and Global History”
“Bite-Size Bits of Local, National, and Global History”
Berkeley in Alameda County, California — The American West (Pacific Coastal)
 

Site of Reid's Records

Berkeley History

 
 
Site of Reid's Records Marker image. Click for full size.
By Andrew Ruppenstein, May 3, 2020
1. Site of Reid's Records Marker
Inscription.  Founded in 1945 by local sports hero Melvin Reid and his wife Betty Reid, Reid’s Records was one of the first Black-owned record shops in California and one of the few shops of any kind where African-American music could be purchased before the 1960s. Operating out of the record store, Mel and his uncle Paul (Cud) Reid also started and hosted the widely popular Religious Gems Radio Broadcast, which was the first of its kind in the Bay Area. Together they became two of the most successful African-American gospel promoters on the west coast during the 1950s & 60s. Generations of Reid cousins grew up behind of the counter of Reid’s. The Reid family were descendants of the pioneering Black families who first began arriving in the Bay Area before the Civil War.

www.berkeleyplaques.org

2019

Berkeley Historical Plaque Project

 
Erected 2019 by Berkeley Historical Plaque Project.
 
Topics. This historical marker is listed in these topic lists: African AmericansArts, Letters, MusicIndustry & Commerce. A significant historical year for this entry is 1945.
 
Location.

Site of Reid's Records Marker - wide view image. Click for full size.
By Andrew Ruppenstein, May 3, 2020
2. Site of Reid's Records Marker - wide view
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37° 51.081′ N, 122° 16.701′ W. Marker is in Berkeley, California, in Alameda County. Marker is at the intersection of Sacramento Street and Prince Street, on the right when traveling north on Sacramento Street. Touch for map. Marker is at or near this postal address: 3101 Sacramento Street, Berkeley CA 94702, United States of America. Touch for directions.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. Exxon Super Service Station (approx. 0.2 miles away); Rumford's Pharmacy (approx. 0.2 miles away); William Byron Rumford (February 2, 1908 - June 12, 1986) (approx. 0.2 miles away); Santa Fe Railroad Tracks (approx. 0.2 miles away); Burl Toler, Sr. (approx. 0.2 miles away); Frances Albrier (approx. 0.4 miles away); South Berkeley Bank (approx. 0.4 miles away); Lorin Theater (approx. 0.4 miles away). Touch for a list and map of all markers in Berkeley.
 
Also see . . .  Reid's Records, Berkeley Gospel Mainstay, to Close After 75 Years (KQED, Feb. 6, 2019). Reid's Records, a one-stop shop for the gospel experience, will close after 75 years of family-owned business in October, Berkeleyside reported Tuesday.

The southwest Berkeley store, reportedly the state's oldest record shop, opened on Sacramento Street in 1945 to serve the East Bay's swelling black community. Diara Reid, daughter of the founders Mel and Betty, blamed gentrification and black depopulation for Reid's diminishing clientele, adding "no one buys CDs anymore." (Submitted on July 14, 2020.) 

 
Marker inset photo: Melvin Reid and Aretha Franklin image. Click for full size.
By Photo courtesy of Diara Reid, May 3, 2020
3. Marker inset photo: Melvin Reid and Aretha Franklin
 
 
Credits. This page was last revised on July 14, 2020. It was originally submitted on July 14, 2020, by Andrew Ruppenstein of Sacramento, California. This page has been viewed 50 times since then and 7 times this year. Photos:   1, 2, 3. submitted on July 14, 2020, by Andrew Ruppenstein of Sacramento, California.

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May. 14, 2021