Midtown South in Manhattan in New York County, New York — The American Northeast (Mid-Atlantic)

Madison Belmont Building

181 Madison Avenue

— New York City Designated Landmark —

Madison Belmont Building plaque image. Click for full size.

Photographed By Larry Gertner, June 25, 2020

1. Madison Belmont Building plaque

Inscription. The Madison Belmont Building was designed by the prominent firm of Warren and Wetmore in 1924-25. The building combines the architects’ traditional designs with the modern European trends of the period. With an emphasis on the building’s steel skeleton and height through continuous piers, classically-inspired terra-cotta ornament such as moldings, pilasters and putti, placed at traditional locations, is rendered in a flattened, stylized manner. Famed French iron master Edgar Brandt designed the framework, decorative transoms, and doors, perhaps the first instance of Art Deco design on any building in the United States (sic) The building’s distinctive showrooms, with unusually large glass display windows, were occupied for many years by the well-known Cheney Silk Company, the first successful silk manufacturer in the United States.

Erected 2011 by New York Landmarks Preservation Foundation.

Topics and series. This historical marker is listed in these topic lists: Architecture • Industry & Commerce • Landmarks. In addition, it is included in the Art Deco series list. A significant historical year for this entry is 2011.

Location. 40° 44.854′ N, 73° 58.966′ W. Marker is in Manhattan, New York, in New York County. It is in Midtown South.

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Marker is on East 34th Street east of Madison Avenue, on the right when traveling east. Touch for map. Marker is at or near this postal address: 181 Madison Ave, New York NY 10016, United States of America. Touch for directions.

Other nearby markers. At least 8 other markers are within walking distance of this marker. The Church of the Incarnation (about 400 feet away, measured in a direct line); Old Grolier Club (about 500 feet away); Inclenberg (about 500 feet away); 2 Park Avenue Building (about 500 feet away); 71st Regiment Armory (about 500 feet away); B. Altman & Company (about 600 feet away); Empire State Building (about 600 feet away); Pierpont Morgan Library (about 600 feet away). Touch for a list and map of all markers in Manhattan.

Regarding Madison Belmont Building. The only instance thus far of a grammatical error on one of these plaques.

Also see . . . The Madison Belmont Building. “Six to celebrate” entry. (Submitted on July 26, 2020, by Larry Gertner of New York, New York.)

Madison Belmont Building plaque site image. Click for full size.

Photographed By Larry Gertner, June 25, 2020

2. Madison Belmont Building plaque site

The 183 entrance is on East 34th Street.

Madison Belmont Building image. Click for full size.

Photographed By Larry Gertner, March 30, 2015

3. Madison Belmont Building

Art Deco at the Madison Avenue entrance. image. Click for full size.

Photographed By Larry Gertner, July 9, 2010

4. Art Deco at the Madison Avenue entrance.

Art Deco detail. image. Click for full size.

Photographed By Larry Gertner, July 9, 2010

5. Art Deco detail.

40 was renumbered 183.

Madison Belmont Building Art Deco appreciation plaque image. Click for full size.

Photographed By Larry Gertner, July 9, 2010

6. Madison Belmont Building Art Deco appreciation plaque

Credits. This page was last revised on January 31, 2023. It was originally submitted on July 26, 2020, by Larry Gertner of New York, New York. This page has been viewed 240 times since then and 38 times this year. Photos: 1, 2, 3, 4, 5, 6. submitted on July 26, 2020, by Larry Gertner of New York, New York.