“Bite-Size Bits of Local, National, and Global History”
“Bite-Size Bits of Local, National, and Global History”
Ferndale in Oakland County, Michigan — The American Midwest (Great Lakes)

Five and Dime

Historical Site

— 280 W. Nine Mile —

Five and Dime Marker image. Click for full size.
Photographed By Joel Seewald, August 28, 2020
1. Five and Dime Marker
In the early years of the Village of Ferndale, most of the businesses were located on Woodward Avenue because Nine Mile Road was categorized as residential. The houses located on the street were primarily on the north side. On the south side the houses faced Troy Street with their back yards and garages on Nine Mile Road. Because of increasing traffic on Woodward and the planned 1923 widening, it was determined that Woodward would not be an ideal pedestrian shopping environment. So the Village designated West Nine Mile Road as a shopping area and widened the road to 66 feet. In 1924, the same year West Nine Mile Road was paved by the county, the first commercial buildings were constructed, including the Ostrander Building, the Masonic Temple near Planavon and the Katz Building.

The late 1930s brought three popular "five and dime" stores to Downtown Ferndale. The first to arrive in 1937 was Neisner Brothers, on the south side at 231 West Nine Mile Road. Neisner Brothers originated in Rochester, New York, and expanded regionally in the late 1920s and had 108 stores by 1937. A store was also located in nearby Royal Oak.

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1938, F.W. Woolworth opened in the decorative Spanish Revival style building at 234-280 West Nine Mile Road. Some credit Woolworth with creating the five and dime store concept with their first store located in Watertown, New York in 1878. Both Neisner Brothers and Woolworth made efforts to employ Ferndale residents. In 1942 S.S. Kresge opened in the Moderne style building at 200 West Nine Mile Road, giving Ferndale residents and shoppers three variety stores to choose from in addition to the Federal Deparment and William Better Stores.

Ferndale wayfinding signage is being supported in part by a Preserve America grant administered by the National Park Service, Department of the Interior
Erected 2011 by Ferndale Downtown Development Authority.
Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1923.
Location. 42° 27.637′ N, 83° 8.198′ W. Marker is in Ferndale, Michigan, in Oakland County. Marker is on West Nine Mile Road, 0.1 miles west of Woodward Avenue (State Highway 1), on the right when traveling west. Touch for map. Marker is at or near this postal address: 214 West Nine Mile Road, Ferndale MI 48220, United States of America. Touch for directions.
Other nearby markers. At least 8 other markers are within walking distance of this marker. Pioneer & Merriman Apartments / Ferndale Fun Fact #2 / Ferndale History (within shouting distance of this marker); Ferndale State Bank / Ferndale Fun Fact #1 / Ferndale History
Five and Dime Marker image. Click for full size.
Photographed By Joel Seewald, August 28, 2020
2. Five and Dime Marker
View of the marker and downtown Ferndale from the west.
(about 300 feet away, measured in a direct line); In Memory of Vincent Chin (about 500 feet away); From a Whisper to a Rallying Cry (about 500 feet away); The Crow's Nest (about 500 feet away); Deputy Albert Anderson (about 500 feet away); The Inter-Urban Railcar - Detroit United Railway (about 500 feet away); The Professional Building (about 600 feet away). Touch for a list and map of all markers in Ferndale.
Five and Dime Marker image. Click for full size.
Photographed By Joel Seewald, August 28, 2020
3. Five and Dime Marker
Buildings at the west end of where the F. W. Woolworth 5 and 10 Cent Store used to be (280 and 276 West Nine Mile Road).
Credits. This page was last revised on August 28, 2020. It was originally submitted on August 28, 2020, by Joel Seewald of Madison Heights, Michigan. This page has been viewed 397 times since then and 47 times this year. Photos:   1, 2, 3. submitted on August 28, 2020, by Joel Seewald of Madison Heights, Michigan.

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May. 28, 2023