Atlanta in Logan County, Illinois — The American Midwest (Great Lakes)
"Reisch Beer" Mural
Photographed by Jason Voigt, September 28, 2020
1. "Reisch Beer" Mural Marker
"Reisch Beer will Give You Health and Strength" - or so claimed the original "Reisch Beer" mural still faintly visible on the second story, opposite side, of this building. Franz Reisch erected the building in 1894 as an outlet for the product of his Reisch Brewing Co. located in Springfield, IL.
The peacock logo on the original mural is nearly illegible. If not for the discovery of a 1919 postcard on which it was clearly printed, it could not have been recreated by Dave "Herbie" Estes of Gilbertsville, Kentucky who used the original mural as an inspiration for his design and execution of this current "Reisch Beer" mural. The mural was completed in June 2003 during the "LetterRip on Rt. 66" gathering of approximately 100 Letterheads in Atlanta.
The Letterheads are a group of generous and free-spirited sign painters from across the United States and Canada who are interested in preserving the art of painting outdoor signs and murals.
Erected by Atlanta, Illinois.
Topics. This historical marker is listed in these topic lists: Arts, Letters, Music • Industry & Commerce. A significant historical year for this entry is 1894.
Location. 40° 15.669′ N, 89° 13.865′ W. Marker is unreadable. Marker is in Atlanta, Illinois
this page online
Regionally, this marker is in Central Illinois and in Greater Springfield. It is also in the American Midwest and in the Corn Belt. Globally, it is in North America, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once the territory of the Mississippian Culture and also the Northwest Territory.
Other nearby markers. At least 8 other markers are within walking distance of this location: The Biggest Friend Your Car Will Ever Have! (a few steps from this marker); "Wisteria Cafι" Mural (within shouting distance of this marker); "Wide Awakes" March in Atlanta (within shouting distance of this marker); September 11 Eagle (within shouting distance of this marker); Snerd Giant (within shouting distance of this marker); The Bunyon Giant (within shouting distance of this marker); Viking Carpet Giant (within shouting distance of this marker); Phillips 66 Cowboy Giant (within shouting distance of this marker). Touch for a list and map of all markers in Atlanta.
Another marker is no longer nearby. Bunyon's Statue (was within shouting distance of this marker but has been replaced with another marker now near it).
Photographed by Jason Voigt, September 28, 2020
2. "Reisch Beer" Mural Marker
Close up of marker and mural
Photographed by Jason Voigt, September 28, 2020
3. "Reisch Beer" Mural Marker
Wide view of building
Photographed by Jason Voigt, February 16, 2026
4. "Reisch Beer" Mural Marker
Marker has either been taken down or faded
Credits. This page was last revised on February 17, 2026. It was originally submitted on November 25, 2020, by Jason Voigt of Glen Carbon, Illinois. This page has been viewed 372 times since then and 22 times this year. Photos: 1, 2, 3. submitted on November 25, 2020, by Jason Voigt of Glen Carbon, Illinois. 4. submitted on February 17, 2026, by Jason Voigt of Glen Carbon, Illinois.
