Marketing Petroleum
In 1930, The Ohio Oil Company
phased out the Linco brand that
had come with its purchase of
Lincoln Oil Refining Company
in favor of the Marathon brand
name and its trademark marathon
runner, Pheidippides.
Pheidippides' 31-year run ended in 1962 in favor of a new logo and more modern marketing image, close to the same time that Ohio Oil became Marathon Oil Company.
Marathon station designs varied widely as they evolved over the years. The technology also evolved with the times, from gravity fed pumps to modern dispensers featuring video and pay-at-the-pump capabilities. Full-serve stations evolved to self-serve, and stations remodeled their service bays into convenience stores starting in the 198Os.
While the consumer associates
marketing with Marathon's retail
presence on the street, marketing
is much more than a retail network.
MPC's wholesale and retail
marketing organizations include
a variety of fuels, petrochemicals
and other specialty products, and
asphalt, supporting a wide array
of retail, industrial and
commercial operations.
Erected by Marathon
Topics. This historical marker is listed in this topic list: Industry & Commerce.
Location. 41° 2.125′ N, 83° 39′ W. Marker is in Findlay, Ohio, in Hancock County. Marker is on S. Main Street (Ohio Route 37), on the right when traveling north. Touch for map. Marker is in this post office area: Findlay OH 45840, United States of America. Touch for directions.
Other nearby markers. At least 8 other markers are within walking distance of this marker. Marathon & Speedway (here, next to this marker); Moving to Markets (here, next to this marker); Refineries Multiply (here, next to this marker); Versatile Hydrocarbon (here, next to this marker); Names Will Change (here, next to this marker); Independent Company (a few steps from this marker); Growing Pains (a few steps from this marker); Findlay and Beyond (a few steps from this marker). Touch for a list and map of all markers in Findlay.
Credits. This page was last revised on February 17, 2021. It was originally submitted on February 15, 2021, by TeamOHE of Wauseon, Ohio. This page has been viewed 35 times since then. Photos: 1, 2, 3. submitted on February 15, 2021, by TeamOHE of Wauseon, Ohio. • Bill Pfingsten was the editor who published this page.
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