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San Francisco in San Francisco City and County, California — The American West (Pacific Coastal)
 

The $25 Reward That Cost $2,416,825.

 
 
The $25 Reward That Cost $2,416,825. Marker image. Click for full size.
Photographed By Andrew Ruppenstein, June 21, 2021
1. The $25 Reward That Cost $2,416,825. Marker
Inscription.  
When Pier 39 opened exactly on October 4, 1978, just as developer Warren Simmons had planned months before construction had even begun, it was the result of determination,pride and tremendous effort by almost everyone concerned.

For those few who weren't adequately motivated by determination and pride, Simmons pulled out the ace in his sleeve - money.

The Jackpot.

For the restaurant tenants, who carried a lot of the construction burden, the monetary incentive was quite a motivator, The tennants were given a basic structural shell, courtesy of the developer, and a $25 per square foot bonus to each tenant who opened on time on October 4, 1978, at 11:30 AM.

For a 7,500 square foot restaurant, that works out to be $175,000 worth of motivation. In total, since all tenants were rewarded their full bonuses, the $25 reward cost the developer $2,415,825. Give or take a few dollars!

Feinstein Grateful??

But still, the reward was worth every penny it cost us. Because it sure helped us open the Pier on time.

And because without it,
The $25 Reward That Cost $2,416,825 Marker - wide view image. Click for full size.
Photographed By Andrew Ruppenstein, June 21, 2021
2. The $25 Reward That Cost $2,416,825 Marker - wide view
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we'd never have gotten to see Dianne Feinstein in her “bikini”. (See Pier Story #20)

 
Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical date for this entry is October 4, 1978.
 
Location. 37° 48.635′ N, 122° 24.661′ W. Marker is in San Francisco, California, in San Francisco City and County. Marker can be reached from Pier 39 north of Embarcadero. Touch for map. Marker is in this post office area: San Francisco CA 94133, United States of America. Touch for directions.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. The Big Pier 37 Fire. (a few steps from this marker); Deep Pockets - But Not Deep Enough. (within shouting distance of this marker); Kids for Hire. (within shouting distance of this marker); Pier 39 Obsolete for Shipping? (within shouting distance of this marker); San Francisco's Most Popular Postcard. (about 300 feet away, measured in a direct line); A Rare Moment of Cooperation (about 400 feet away); Our Legal Hassles. (about 500 feet away); The Eagle Cafe Moves Up to Pier 39. (about 700 feet away). Touch for a list and map of all markers in San Francisco.
 
More about this marker. The marker is located on the upper level of Pier 39, mounted to the exterior wall of the Sea Lion Center, which is located towards the rear of the complex.
 
The $25 Reward That Cost $2,416,825 Marker - wide view image. Click for full size.
Photographed By Andrew Ruppenstein, June 21, 2021
3. The $25 Reward That Cost $2,416,825 Marker - wide view
Construction and Opening Day Plaques image. Click for full size.
Photographed By Andrew Ruppenstein, June 21, 2021
4. Construction and Opening Day Plaques
At the front of the complex, mounted to the side of the Eagle Cafe (next to the fire extinguisher), are Construction and Opening Day plaques. Although opening day plaques are not that rare, to have one indicate the exact time of opening, 11:30am, is unusual.
 
 
Credits. This page was last revised on September 25, 2021. It was originally submitted on June 22, 2021, by Andrew Ruppenstein of Lamorinda, California. This page has been viewed 115 times since then and 6 times this year. Photos:   1, 2, 3, 4. submitted on June 22, 2021, by Andrew Ruppenstein of Lamorinda, California.

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Jan. 30, 2023