Downtown in Louisville in Jefferson County, Kentucky — The American South (East South Central)

Birth of Truth In Advertising

Photographed by Shane Oliver, July 3, 2021

1. Birth of Truth In Advertising Marker

This marker is mounted in a rather strange fashion.

Inscription. The Associated Advertising Clubs of America met at Galt House, on this site, for their fifth annual convention, 1909. Led by Samuel C. Dobbs, the convention took united action to challenge false advertising. This stand began concept of the Better Business Bureau. By 1918, the Louisville Better Business Bureau, third in the nation, received its charter.

Erected 1979 by Kentucky Historical Society Kentucky Department of Transportation. (Marker Number 1664.)

Topics and series. This historical marker is listed in this topic list: Industry & Commerce. In addition, it is included in the Kentucky Historical Society series list. A significant historical year for this entry is 1909.

Location. 38° 15.371′ N, 85° 45.087′ W. Marker is in Louisville, Kentucky, in Jefferson County. It is in Downtown. It is at the intersection of Main Street and First Street on Main Street. Touch for map. Marker is in this post office area: Louisville KY 40202, United States of America. Touch for directions.

Regionally, this marker is in the American South,

specifically in the Upper South,

and in the Ohio River Valley.

Globally, it is in North

Paid Advertisement

Click or scan to see
this page online

America,

the Western Hemisphere,

the Western World,

and the Anglosphere.

Historically, it finds itself in what was once the territory of the Mississippian Culture

and also the Antebellum South.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Louisville Water Company (within shouting distance of this marker); Old Forester Distilling Co. (about 300 feet away, measured in a direct line); First Louisville Slugger Bat (about 300 feet away); Second African Baptist Church (about 500 feet away); The Galt House (about 500 feet away); Slave Trading In Louisville / Garrison Slave Pen Site (about 500 feet away); The Discovery of the Ohio River (about 600 feet away); Slavery Laws In Old Kentucky / Site of Arterburn Brothers Slave Pens (about 700 feet away). Touch for a list and map of all markers in Louisville.

More about this marker. Marker text repeats on both sides.

Credits. This page was last revised on February 12, 2023. It was originally submitted on January 9, 2017, by Pat Filippone of Stockton, California. This page has been viewed 1,086 times since then and 51 times this year. Last updated on July 31, 2021, by Shane Oliver of Richmond, Virginia. Photo 1. submitted on July 31, 2021, by Shane Oliver of Richmond, Virginia. • Devry Becker Jones was the editor who published this page.