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Dana Point in Orange County, California — The American West (Pacific Coastal)
 

The Richfield Tower

Bright and Tall Over Dana Point

 
 
The Richfield Tower Marker image. Click for full size.
Photographed By Adam Margolis, October 3, 2021
1. The Richfield Tower Marker
Inscription.  

Dana Point's Landmark for 43 Years
From 1928 until 1971 one feature dominated this stretch of roadway: a giant open-frame tower marked with the neon letters spelling out R-I-C-H-F-I-E-L-D as part of the name of the Richfield Oil and Gas Company.

Similar, But Not the Same
The tower above you echoes the design of Dana Point's Richfield tower. This one is just 31 feet tall with 30-inch letters-far smaller than the original.

Richfield Lane of Lights
Richfield Oil build 36 towers between Mexico and Canada, each roughly 50 miles apart. The towers were visible at from miles away, especially at night.

Captions:
Dana Pointís Richfield Tower stood on PCH at what is now the ARCO gas station you can see from here. This photo shows it in 1969, two years before it was taken down to widen Pacific Coast Highway.

This 1929 ad from Aero Digest Magazine shows the location of all Richfield Towers.

Topped with a beacon, the original 125-foot tall towers blazed at night with eight-foot neon letters. Boaters recall seeing Dana Pointís tower while at sea.

Dana Pointís
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tower was one of the first towers to be lit on December 17, 1928.
 
Topics. This historical marker is listed in these topic lists: Arts, Letters, MusicEntertainmentIndustry & CommerceRoads & Vehicles. A significant historical year for this entry is 1928.
 
Location. 33° 27.862′ N, 117° 41.018′ W. Marker is in Dana Point, California, in Orange County. Marker is on Pacific Coast Highway (California Route 1) west of Doheny Park Road, on the right when traveling north. Touch for map. Marker is in this post office area: Dana Point CA 92629, United States of America. Touch for directions.
 
Other nearby markers. At least 8 other markers are within walking distance of this marker. Dana Point's Early Years (here, next to this marker); California's Highway 1 (here, next to this marker); Doheny State Beach (about 700 feet away, measured in a direct line); The Endless Summer (about 700 feet away); Surfin' Dana Point (about 800 feet away); Bruce Brown (1937-2017) (approx. 0.2 miles away); Hobie Alter / The Surfboard King (approx. 0.2 miles away); Hobie Cat / Innovation and Hard Work (approx. 0.2 miles away). Touch for a list and map of all markers in Dana Point.
 
The Replica Richfield Tower image. Click for full size.
Photographed By Adam Margolis, October 3, 2021
2. The Replica Richfield Tower
The marker is not visible in this view but is on the reverse of the tower.
 
 
Credits. This page was last revised on October 14, 2021. It was originally submitted on October 3, 2021, by Adam Margolis of Mission Viejo, California. This page has been viewed 276 times since then and 40 times this year. Photos:   1, 2. submitted on October 3, 2021, by Adam Margolis of Mission Viejo, California. • J. Makali Bruton was the editor who published this page.

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Apr. 21, 2024