Schlitz Park in Milwaukee in Milwaukee County, Wisconsin — The American Midwest (Great Lakes)

Prohibition Years

1920-1933

Photographed By Joel Seewald, August 5, 2021

1. Prohibition Years Marker

Inscription.
• Changed name to Schlitz Beverage Company
• "Schlitz - the Name that Made Milwaukee Famous"
• The brewery shifted gears to produce Schlitz Malt Syrup and various soda waters, as well as a non-alcoholic brew called "FAMO"
• July 1, 1921 - Schlitz begins production of Eline's Sweet Milk Chocolate Bars and cocoa at a plant in Glendale
• "Eline" is a phonetic play on the Uihlein family who owned the brewery

Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical date for this entry is July 1, 1921.

Location. 43° 3.045′ N, 87° 54.779′ W. Marker is in Milwaukee, Wisconsin, in Milwaukee County. It is in Schlitz Park. Marker is on North 2nd Street north of West Cherry Street, on the left when traveling north. Marker is in Schlitz Park. Touch for map. Marker is at or near this postal address: 1543 North 2nd Street, Milwaukee WI 53212, United States of America. Touch for directions.

Other nearby markers. At least 8 other markers are within walking distance of this marker. Joseph Schlitz Brewing Company (within shouting distance of this marker); Schlitz Brewhouse B/Technical Building (within shouting distance of this marker); Schlitz Brewhouse A (within shouting distance of this marker); a different marker also named Schlitz Brewhouse A (within shouting distance of this marker); Brown Bottle Pub/Sternewirt Priveledge

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(within shouting distance of this marker); General Office/Executive Building (within shouting distance of this marker); Schlitz Bottling Works / Bottlehouse A (about 300 feet away, measured in a direct line); Golda Meir 1898 - 1978 (about 700 feet away). Touch for a list and map of all markers in Milwaukee.

Prohibition Years Marker — top image image. Click for full size.

2. Prohibition Years Marker — top image

The End of Prohibition Celebration in Brewhouse on April 5, 1933

Photographed By Joel Seewald, August 5, 2021

3. Prohibition Years Marker

Schlitz Park mural image. Click for full size.

Photographed By Joel Seewald, August 5, 2021

4. Schlitz Park mural

Mural on the side of the former Schlitz Brewery Powerhouse across the street.

Credits. This page was last revised on February 16, 2023. It was originally submitted on October 22, 2021, by Joel Seewald of Madison Heights, Michigan. This page has been viewed 145 times since then and 8 times this year. Photos: 1, 2, 3, 4. submitted on October 22, 2021, by Joel Seewald of Madison Heights, Michigan.