Sol in Madrid, Spain — Southwestern Europe (Iberian Peninsula)
Hotel Florida
En este lugar estuvo el Hotel Florida (1924-1964)
Edificio de Antonio Palacios
Lugar de encuentro des scritores, artistas y corresponsales de todo el mundo
Erected 2019 by Ayuntamiento de Madrid.
Topics and series. This historical marker is listed in this topic list: Industry & Commerce. In addition, it is included in the City of Madrid - "Yellow Diamond" series list.
Location. 40° 25.193′ N, 3° 42.332′ W. Marker is in Madrid. It is in Sol. It is on Plaza del Callao, on the left when traveling south. Touch for map. Marker is in this post office area: Madrid 28013, Spain. Touch for directions.
Regionally, it is in the North Atlantic Region, in Europe, in the European Union, in Atlantic Europe, on the Iberian Peninsula, in the Schengen Area, in a coastal Mediterranean country, and in the Western World. Historically, it finds itself in what was once the Byzantine Empire, a Spanish colony, and the Roman Empire.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Asociaci๓n Espa๑ola de Cooperaci๓n Europea (about 150 meters away, measured in a direct line); Plaza de la Luna (Plaza of the Moon) (about 150 meters away); Marํa de Austria / Maria of Austria (about 180 meters away); Francisco de Quevedo (about 180 meters away); Ram๓n de Mesonero Romanos (about 210 meters away); Real Academia Espa๑ola / Royal Spanish Academy (about 210 meters away); "Jacometrezo" (about 240 meters away); Rat๓n P้rez (approx. 0.3 kilometers away). Touch for a list and map of all markers in Madrid.
More about this marker. The marker is on the east side of the plaza and is visible from the Gran Via.
Also see . . . Hotel Florida (Memoria de Madrid, in Spanish).
Excerpt (in translation): "The architect Antonio Palacios designed and built the Hotel Florida in Plaza de Callao, on a semi-corner of the Gran Vํa. It was inaugurated in 1924, it had 200 rooms, all with bathrooms, and its entire fa็ade was made of marble. Intellectuals, journalists and novelists of international fame were part of the 'life' of the Hotel Florida. Especially during the 1930s, during the Spanish Civil War, when it became a residence and meeting point for foreign correspondents and writers. Through Florida passed, among many others, the American journalist Ernest Hemingway; the French novelist, adventurer, and politician Andr้ Malraux; fellow American writer John Doss Passos; the couple formed by the correspondents Robert Capa and Gerda Taro, and the pilot and writer Antoine de Saint Exup้ry. Some of them included Florida as one more character in their works. It also housed great writers and poets such as Pablo Neruda and Rafael Alberti."(Submitted on May 11, 2022.)
Credits. This page was last revised on September 4, 2025. It was originally submitted on May 11, 2022, by Andrew Ruppenstein of Lamorinda, California. This page has been viewed 614 times since then and 77 times this year. Photos: 1, 2, 3. submitted on May 11, 2022, by Andrew Ruppenstein of Lamorinda, California.


