Midtown South in Manhattan in New York County, New York — The American Northeast (Mid-Atlantic)

Our Story

Wafels & Dinges

— Good Things Belgian —

Our Story Marker image. Click for full size.

Photographed by Devry Becker Jones (CC0), August 12, 2022

1. Our Story Marker

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Our Story. Wafels and Dinges. , It all started in Belgium, where one of our founders, Thomas, grew up. He lived in a place called Bierbeek and had a pet goat named Miekoe., Belgians are very good at making beer, chocolate, and wafels. Belgians like only the best beer, the best chocolate, and the best wafels. They also like cycling a lot. Maybe too much., Then Thomas went to New York City to find his future. And he did. He found a home. He found his work. He found Rossi, his very nice and very smart wife, and soon-to-be business partner., But he never found a good Belgian wafel. Not even one time. The Amerika waffles were made out of pancake batter. They were just waffle-shaped pancakes. Not wafels at all., Thomas missed the rich, delicious wafels of Belgium. He and Rossi believed that the people of New York must miss them too. They just didn't know they did., So, they started making and selling Belgian wafels off the back of a '68 truck. (They got a whole bunch of parking tickets.), So, New Yorkers had been missing Belgian wafels all the time! People cheered when they saw the wafel truck pull up. (But not the parking police.), The truck won awards. It won over New Yorkers and became a tourist destination. It had its own stalkers. And it was voted the best food truck in the country., Then the truck got replaced by a younger, better-looking truck. It went on TV. It was famous. It was invited to parties and events, and onto movie sets. It hung out with celebrities., It became a D-grade celebrity., Soon it was also a cafe, and wafel-stands, and mini-trucks from Times Square to Central Park to Brooklyn. So many people from all over Amerika visited Wafels and Dinges in NYC and fell in love., So after many requests, they started shipping to all the good people who wanted real Liège waffles, from Albuquerque, NM to Albany, NY and from Zanesville, OH to Zachary, LA. They are still shipping and shipping every day, and little by little Amerikans are forgetting about those pancake batter waffles....., shipped nationwide at wafels.com.

It all started in Belgium, where one of our founders, Thomas, grew up. He lived in a place called Bierbeek and had a pet goat named Miekoe.

Belgians are very good at making beer, chocolate, and wafels. Belgians like only the best beer, the best chocolate, and the best wafels. They also like cycling a lot. Maybe too much.

Then Thomas went to New York City to find his future. And he did. He found a home. He found his work. He found Rossi, his very nice and very smart wife, and soon-to-be business partner.

But he never found a good Belgian wafel. Not even one time. The Amerika waffles were made out of pancake batter. They were just waffle-shaped pancakes. Not wafels at all.

Thomas missed the rich, delicious wafels of Belgium. He and Rossi believed that the people of New York must miss them too. They just didn't know they did.

So, they started making and selling Belgian wafels off the back of a '68 truck. (They got a whole bunch of parking tickets.)

So, New Yorkers had been missing Belgian wafels all the time! People cheered when they saw the wafel truck pull up. (But not the parking police.)

The truck

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won awards. It won over New Yorkers and became a tourist destination. It had its own stalkers. And it was voted the best food truck in the country.

Then the truck got replaced by a younger, better-looking truck. It went on TV. It was famous. It was invited to parties and events, and onto movie sets. It hung out with celebrities.

It became a D-grade celebrity.

Soon it was also a cafe, and wafel-stands, and mini-trucks from Times Square to Central Park to Brooklyn. So many people from all over Amerika visited Wafels & Dinges in NYC and fell in love.

So after many requests, they started shipping to all the good people who wanted real Liège waffles, from Albuquerque, NM to Albany, NY and from Zanesville, OH to Zachary, LA. They are still shipping and shipping every day, and little by little Amerikans are forgetting about those pancake batter waffles.....

shipped nationwide at wafels.com

Erected by Wafels & Dinges.

Topics. This historical marker is listed in these topic lists: Industry & Commerce • Roads & Vehicles.

Location. 40° 45.271′ N, 73° 59.044′ W. Marker

Photographed by Devry Becker Jones (CC0), August 12, 2022

2. Our Story Marker

is in Manhattan, New York, in New York County. It is in Midtown South. It is on 6th Avenue just south of West 42nd Street, on the right when traveling north. Touch for map. Marker is in this post office area: New York NY 10018, United States of America. Touch for directions.

Regionally, this marker is in New York City.

It is also in the American Northeast

and in the Mid-Atlantic.

Globally, it is in the North Atlantic Region,

North America,

the Western Hemisphere,

the Western World,

and the Anglosphere.

Historically, it finds itself in what was once New Netherland

and also one of the original Thirteen Colonies.

Other nearby markers. At least 8 other markers are within walking distance of this marker: 5 Fun facts about Wafels and dinges (here, next to this marker); About them Belgians and their Wafels! (here, next to this marker); The Crystal Palace (here, next to this marker); Welcome to Bryant Park (a few steps from this marker); a different marker also named Welcome to Bryant Park (a few steps from this marker); Pétanque (a few steps from this marker); Josephine Shaw Lowell Memorial Fountain (within shouting distance

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of this marker); 1100 Avenue of the Americas (about 300 feet away, measured in a direct line). Touch for a list and map of all markers in Manhattan.

Credits. This page was last revised on January 31, 2023. It was originally submitted on August 15, 2022, by Devry Becker Jones of Washington, District of Columbia. This page has been viewed 279 times since then and 26 times this year. Photos: 1, 2. submitted on August 15, 2022, by Devry Becker Jones of Washington, District of Columbia.