San Bernardino in San Bernardino County, California — The American West (Pacific Coastal)

The Grimace

Photographed by Jason Voigt, August 14, 2022

1. The Grimace Marker

Inscription. Introduced in 1973, the "Evil Grimace" was a somewhat scary looking character. By the late 1070's, McDonald's softened his tone and look and renamed him "The Grimace". Today he is known simply as "Grimace".

Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1973.

Location. 34° 7.526′ N, 117° 17.675′ W. Marker is in San Bernardino, California, in San Bernardino County. It can be reached from North E Street south of West 14th Street. Marker is on the grounds of First Original McDonald's Museum. Touch for map. Marker is at or near this postal address: 1398 N E St, San Bernardino CA 92405, United States of America. Touch for directions.

Regionally, this marker is in Greater Los Angeles,

in the Inland Empire,

in the Peninsular Ranges,

and specifically in the Transverse Ranges.

It is also in the American Southwest.

Globally, it is in North America,

on the Ring of Fire,

in the Pacific Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta

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California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Route 66 (here, next to this marker); History of San Bernardino (a few steps from this marker); Original McDonald's Flooring (a few steps from this marker); Musical Railing (a few steps from this marker); Officer Big Mac (a few steps from this marker); Original Golden Arches (a few steps from this marker); Site of Original McDonald's (a few steps from this marker); Albert Okura (a few steps from this marker). Touch for a list and map of all markers in San Bernardino.

Additional keywords. fast food, fast food characters, McDonaldland

The Grimace and Marker image. Click for full size.

Photographed by Jason Voigt, August 14, 2022

2. The Grimace and Marker

Credits. This page was last revised on August 26, 2025. It was originally submitted on December 2, 2022, by Jason Voigt of Glen Carbon, Illinois. This page has been viewed 441 times since then and 19 times this year. Photos: 1, 2. submitted on December 2, 2022, by Jason Voigt of Glen Carbon, Illinois.