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Daytona Beach in Volusia County, Florida — The American South (South Atlantic)
 

150 North Beach Street

Lerner Shops

 
 
150 North Beach Street Marker image. Click for full size.
Photographed by Brandon D Cross, December 31, 2022
1. 150 North Beach Street Marker
Inscription. Samuel Lerner founded Lerner Shops (later known as Lerner Stores) all the way back in 1918. Some 67 years later, The Limited purchased the chain, acquiring all 796 stores. This was just the first big change: In 1992, the name changed to Lerner New York, and in 1995, it was reformatted as New York & Company, a name it still operates under today. Throughout many of the brand's iterations, it remained a go-to retailer for women who wore pastel polyester suits with color-coordinated pumps. This Daytona location started up in 1952 and was later merged in 1976.
 
Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1952.
 
Location. 29° 12.796′ N, 81° 1.205′ W. Marker is in Daytona Beach, Florida, in Volusia County. It is on North Beach Street south of Bay Street, on the right when traveling south. Touch for map. Marker is at or near this postal address: 150 North Beach St, Daytona Beach FL 32114, United States of America. Touch for directions.

Regionally, this marker is in Florida’s First Coast. It is also in the American South. Globally, it is in the North Atlantic Region, North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the territory of the Mississippian Culture, one of the Confederate States of America, and the Antebellum South.

Other nearby markers. At least 8 other markers are within walking distance of this marker: 160 North Beach Street (here, next to this marker); 140 North Beach Street (a few steps from this marker); 174 North Beach Street (within shouting distance of this marker); 132 North Beach Street (within shouting distance of this marker); Revolutionary Soldiers Memorial (within shouting distance
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of this marker); World War I Memorial (within shouting distance of this marker); Persian Gulf War Memorial (within shouting distance of this marker); Valor (within shouting distance of this marker). Touch for a list and map of all markers in Daytona Beach.
 
Other markers no longer nearby. Confederate Veterans (was within shouting distance of this marker but has been permanently removed); Confederate Memorial (was within shouting distance of this marker but has been permanently removed).
 
150 North Beach Street Marker image. Click for full size.
Photographed by Brandon D Cross, December 31, 2022
2. 150 North Beach Street Marker
 
 
Credits. This page was last revised on January 1, 2023. It was originally submitted on December 31, 2022, by Brandon D Cross of Flagler Beach, Florida. This page has been viewed 391 times since then and 25 times this year. Photos:   1, 2. submitted on December 31, 2022, by Brandon D Cross of Flagler Beach, Florida. • Bernard Fisher was the editor who published this page.
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Jul. 11, 2026