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Daytona Beach in Volusia County, Florida — The American South (South Atlantic)
 

132 North Beach Street

Morrison's Cafeteria

 
 
132 North Beach Street Marker image. Click for full size.
Photographed by Brandon D Cross, December 31, 2022
1. 132 North Beach Street Marker
Inscription. Morrison's Cafeteria began as a single cafeteria that opened in 1920 in Mobile, Alabama, by J. A. Morrison. Morrison helped develop the cafeteria dining concept, which was unique at the time and would later become synonymous with the southern United States. More than 100 food items were prepared "homemade" daily. By 1950, the company had expanded to Florida and had built a location in Daytona Beach, and steadily grew throughout the Southeast over the next two decades, eventually becoming the nation's largest cafeteria chain. After winning a contract to cater to the cast and crew of the film The Greatest Show on Earth, Morrison's branched out into catering contracts for schools including state universities such as Florida State University in Tallahassee, corporate dining facilities, and hospitals. The chain eventually sold out in 1998 and as of February 2016, maintains one location branded as a Morrison's Fresh Cooking in the former chain's hometown of Mobile, Alabama.
 
Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1950.
 
Location. 29° 12.771′ N, 81° 1.192′ W. Marker is in Daytona Beach, Florida, in Volusia County. It is on North Beach Street south of Bay Street, on the right when traveling south. Touch for map. Marker is at or near this postal address: 132 North Beach St, Daytona Beach FL 32114, United States of America. Touch for directions.

Regionally, this marker is in Florida’s First Coast. It is also in the American South. Globally, it is in the North Atlantic Region, North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the territory of the Mississippian Culture, one of the Confederate States of America,
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and the Antebellum South.

Other nearby markers. At least 8 other markers are within walking distance of this marker: 140 North Beach Street (within shouting distance of this marker); 150 North Beach Street (within shouting distance of this marker); Dr. Josie Rogers (within shouting distance of this marker); Halifax Harbor District (within shouting distance of this marker); 160 North Beach Street (within shouting distance of this marker); Esplanade District (within shouting distance of this marker); City Docks District (within shouting distance of this marker); Nature District (within shouting distance of this marker). Touch for a list and map of all markers in Daytona Beach.
 
132 North Beach Street Marker image. Click for full size.
Photographed by Brandon D Cross, December 31, 2022
2. 132 North Beach Street Marker
 
 
Credits. This page was last revised on January 1, 2023. It was originally submitted on December 31, 2022, by Brandon D Cross of Flagler Beach, Florida. This page has been viewed 799 times since then and 50 times this year. Photos:   1, 2. submitted on December 31, 2022, by Brandon D Cross of Flagler Beach, Florida. • Bernard Fisher was the editor who published this page.
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Jul. 14, 2026