Binnenstad in Amsterdam, North Holland, Netherlands — Northwestern Europe
Bier was hier
⎯⎯⎯
Beer was here
Photographed by Andrew Ruppenstein, March 12, 2023
1. Beer was here - left panel
In 1870 openden de Gebroeders Hulscher hier hun bierhuis Die Port van Cleve
From 1592 onwards this was the location of the De Hooberg Brewery, which in 1864 was taken over by Gerhard Adriaan Heineken.
In 1870 the Hulscher Brothers opened their beer house Die Port Van Cleve here.
Topics. This historical marker is listed in these topic lists: Entertainment • Industry & Commerce. A significant historical date for this entry is February 15, 1864.
Location. 52° 22.44′ N, 4° 53.442′ E. Marker is in Amsterdam, Noord-Holland (North Holland). It is in Binnenstad. It is on Nieuwezijds Voorburgwal, on the right when traveling south. Touch for map. Marker is at or near this postal address: Nieuwezijds Voorburgwal 141, Amsterdam, Noord-Holland 1012 SJ, Netherlands. Touch for directions.
Regionally, it is in Europe, the European Union, Atlantic Europe, the Benelux Low Countries, the Schengen Area, Western Europe, and the Western World. Historically, it finds itself in what was once the Roman Empire and specifically also the Holy Roman Empire.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Shooting on Dam Square Memorial (about 180 meters away, measured in a direct line); Miklσs Tσtfalusi Kis (about 210 meters away); Willem Arondιus
this page online
Also see . . .
1. Our Rich History (Die Port van Cleve Hotel). The hotel provides an extended history of the building, business, and beer.
Worth noting is the early use of electricity in 1879: In January 1879 big parties were planned for the entry of King William and his spouse Queen Emma.(Submitted on March 18, 2023.)
The Hulscher brothers designed a great project for this occasion. Even though the party was cancelled, the project came through. The first week of February 'Die Port van Cleve' was electrically lit every night. The people in those days already heard a lot about electrical lighting, however they never saw it being used in such an establishment before then. Therefore this project attracted a great amount of people from everywhere.
From then on 'De Poort' was literally attacked. One had to have a beer and food under the bright electricallightning. The mayor and his aldermen showed up to be aware of this novelty, noticed by the whole community. All over Holland manufacturers and owners of big companies travelled to Amsterdam, to see this famous light. It was an expensive project, but that could not scare the Hulscher brothers. With this they proved their progressive (business) spirit.Photographed by Andrew Ruppenstein, March 12, 20232. Beer was here - right panel
2. Heineken (Wikipedia).
Excerpt: On 15 February 1864, Gerard Adriaan Heineken (18411893) bought De Hooiberg (The Haystack) brewery on the Nieuwezijds Achterburgwal canal in Amsterdam, a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed .(Submitted on March 18, 2023.)
Photographed by Andrew Ruppenstein, March 12, 2023
3. Beer was here Marker - wide view
Photographed by Andrew Ruppenstein, March 12, 2023
4. Beer was here Marker - wider view
circa 1905
5. Rear (Spuistraat) side of the Port van Cleve
circa 1905
6. Back side of publicity card in Photo 5
Showing size and price of the beers available
Credits. This page was last revised on December 17, 2024. It was originally submitted on March 18, 2023, by Andrew Ruppenstein of Lamorinda, California. This page has been viewed 271 times since then and 30 times this year. Photos: 1, 2, 3, 4, 5, 6. submitted on March 18, 2023, by Andrew Ruppenstein of Lamorinda, California.
