New Braunfels in Comal County, Texas — The American South (West South Central)
The New Braunfels Herald
Photographed by Jeff Leichsenring, December 11, 2022
1. The New Braunfels Herald Marker
Inscription.
The New Braunfels Herald . . Located in the center of town, this site once housed the Zum Schwarzen Wallfisch Saloon (The Black Whale Saloon) in a small wood structure likely built by Comal Courthouse Contractor Ferdinand Simon, Sr. The New Braunfels Herald, established in 1892 by S.R. Whitley and his three sons, was housed here from 1896 to 1907 and from 1925 to 1944 in a new brick building by A.C. Moeller. The newspaper not only kept the area abreast of local, state and national events, but as the first English newspaper in New Braunfels, it attracted many businesses, residents and visitors to the area who learned of the prosperous and beautiful community. In 1944, the Herald moved to South Castell Street and continued its service to the area.
Located in the center of town, this site once housed the Zum Schwarzen Wallfisch Saloon (The Black Whale Saloon) in a small wood structure likely built by Comal Courthouse Contractor Ferdinand Simon, Sr. The New Braunfels Herald, established in 1892 by S.R. Whitley and his three sons, was housed here from 1896 to 1907 and from 1925 to 1944 in a new brick building by A.C. Moeller. The newspaper not only kept the area abreast of local, state and national events, but as the first English newspaper in New Braunfels, it attracted many businesses, residents and visitors to the area who learned of the prosperous and beautiful community. In 1944, the Herald moved to South Castell Street and continued its service to the area.
Erected 2016 by Texas Historical Commission. (Marker Number 18424.)
Topics. This historical marker is listed in this topic list: Communications.
Location. 29° 42.134′ N, 98° 7.482′ W. Marker is in New Braunfels, Texas, in Comal County. It is at the intersection of Main Plaza and West San Antonio Street on Main Plaza. Touch for map. Marker is at or near this postal address: 367 Main Plaza, New Braunfels TX 78130, United States of America. Touch for directions.
Regionally, this marker is in Hill Country and in the San Antonio Metropolitan Area. It is also in the American South. Globally, it is in North America, a Gulf of Mexico state, the Western Hemisphere, the Western World, and the Anglosphere. Historically, it finds itself in what was once New Spain, the Republic of Texas, and one of the Confederate States of America.
Other nearby markers. At least 8 other markers are within walking distance of this marker: Phoenix Saloon (within shouting distance of this
Photographed by Jeff Leichsenring, December 11, 2022
2. The New Braunfels Herald Marker
Credits. This page was last revised on March 20, 2023. It was originally submitted on March 19, 2023, by Jeff Leichsenring of Garland, Texas. This page has been viewed 302 times since then and 39 times this year. Photos:1, 2. submitted on March 19, 2023, by Jeff Leichsenring of Garland, Texas. • James Hulse was the editor who published this page.
