Sausalito in Marin County, California — The American West (Pacific Coastal)

The Tequila Sunrise

Photographed by Joseph Alvarado

1. The Tequila Sunrise Marker

Inscription. The most famous and most popular version of the Tequila Sunrise was created at the Trident in the early 1970s by bartenders Billy Rice and Bobby Lozoff. In June 1972 the Rolling Stones attended a party at the Trident hosted by Bill Graham. Lozoff served Mick Jagger a Tequila Sunrise and the Stones took the drink on tour, spreading at all around the globe. Later Keith Richards dubbed the ’72 Tour “The Cocaine and Tequila Sunrise Tour.”

[As originally reported in National Geographic Assignment on February 17, 2012]

Erected 2023 by Marin History Museum.

Topics. This historical marker is listed in this topic list: Notable Events. A significant historical month for this entry is June 1972.

Location. 37° 51.218′ N, 122° 28.721′ W. Marker is in Sausalito, California, in Marin County. It is on Bridgeway north of Richardson Street, on the right when traveling north. The marker is mounted under an arch on the arcade. Touch for map. Marker is at or near this postal address: 558 Bridgeway, Sausalito CA 94965, United States of America. Touch for directions.

Regionally, this marker is in California’s San Francisco Bay Area,

in the North Coast,

and specifically on the Coast Ranges.

It is also on the American Pacific Coast.

Globally, it is in North America,

on the Ring of Fire,

in the Pacific Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: The Trident (a few steps from this marker); Sausalito (about 500 feet away, measured in a direct line); Eureka (about 500 feet away); Yee Tock Chee Park

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(about 500 feet away); Old Purity Market (about 600 feet away); Becker Building (about 600 feet away); Princess Theater (about 600 feet away); Fiedler's General Store (about 700 feet away). Touch for a list and map of all markers in Sausalito.

Photographed by Joseph Alvarado, July 1, 2023

2. The Tequila Sunrise Marker

In the darkened archway.

Photographed by Douglass Halvorsen, July 26, 2025

3. The Trident

Credits. This page was last revised on September 20, 2025. It was originally submitted on September 6, 2023, by Joseph Alvarado of Livermore, California. This page has been viewed 302 times since then and 14 times this year. Photos: 1, 2. submitted on September 6, 2023, by Joseph Alvarado of Livermore, California. 3. submitted on September 14, 2025, by Douglass Halvorsen of Klamath Falls, Oregon.