Hollywood in Los Angeles in Los Angeles County, California — The American West (Pacific Coastal)

S.H. Kress Department Store

Hollywood Historic Site

— 6608 Hollywood Blvd. —

S.H. Kress Department Store Marker image. Click for full size.

Photographed By Craig Baker, January 28, 2024

1. S.H. Kress Department Store Marker

Inscription. Built in 1935 in the Art Deco style as a S.H. Kress Department Store. In 1947, Frederick Mellinger moved his lingerie business, Frederick's of Fifth Avenue, from New York, to its new West Coast location here, creating Frederick's of Hollywood. He restored the striking Art Deco architectural detail. The architect was Edward F. Sibbert. Frederick's innovated countless styles of underfashions, including the world's first push-up bra, the first front-hook bra, first bras with shoulder pads and first water bra.

Erected by Hollywood Chamber of Commerce. (Marker Number 33.)

Topics. This historical marker is listed in these topic lists: Architecture • Industry & Commerce. A significant historical year for this entry is 1935.

Location. 34° 6.089′ N, 118° 20.023′ W. Marker is in Los Angeles, California, in Los Angeles County. It is in Hollywood. Marker is on Hollywood Boulevard west of Whitley Avenue, on the right when traveling east. Touch for map. Marker is at or near this postal address: 6616 Hollywood Blvd, Los Angeles CA 90028, United States of America. Touch for directions.

Other nearby markers. At least 8 other markers are within walking distance of this marker. Baine Building (within shouting distance of this marker); The Cherokee Building (about 300 feet away, measured in a direct line); Whitley Court (about 400 feet away); Janes House

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(about 400 feet away); Hollywood Center Building (about 500 feet away); Musso and Frank Grill (about 500 feet away); Egyptian Theatre (approx. 0.2 miles away); a different marker also named Egyptian Theatre (approx. 0.2 miles away). Touch for a list and map of all markers in Los Angeles.

Also see . . . Frederick's of Hollywood on Wikipedia. FOH was the leader of the women's lingerie industry, often directly competing with Victoria's Secret. Its flagship store on Hollywood Blvd also housed a lingerie museum, which featured lingerie worn by celebrities from Ava Gardner to Madonna. Most of the FOH stores were found in shopping malls, and people could order from their mail-order catalogs. However, by 2001, the company filed for Chapter 11 bankruptcy. In 2005, the company moved its Hollywood store to the corner of Hollywood and Highland Boulevards. Frederick's of Hollywood is now headquartered in New York City, and its products are available only online through their website. (Submitted on October 29, 2023, by Jason Voigt of Glen Carbon, Illinois.)

Additional keywords. undergarments

Photographed By Craig Baker, January 28, 2024

2. S.H. Kress Department Store Marker

S.H. Kress Department Store and Marker image. Click for full size.

Photographed By Jason Voigt, October 25, 2023

3. S.H. Kress Department Store and Marker

S.H. Kress Department Store image. Click for full size.

Photographed By Craig Baker

4. S.H. Kress Department Store

Frederick’s of Hollywood image. Click for full size.

Public Domain

5. Frederick’s of Hollywood

Credits. This page was last revised on February 29, 2024. It was originally submitted on October 29, 2023, by Jason Voigt of Glen Carbon, Illinois. This page has been viewed 106 times since then and 63 times this year. Photos: 1, 2. submitted on January 31, 2024, by Craig Baker of Sylmar, California. 3. submitted on October 29, 2023, by Jason Voigt of Glen Carbon, Illinois. 4. submitted on January 31, 2024, by Craig Baker of Sylmar, California. 5. submitted on February 29, 2024, by Craig Baker of Sylmar, California.