Southside in Berkeley in Alameda County, California — The American West (Pacific Coastal)

Ten Speed Press

Photographed by Andrew Ruppenstein, January 2, 2024

1. Ten Speed Press Marker

Inscription.
In this very building
in the year 1970

Phil Wood

established
Ten Speed Press

Publishing Landmark No.73

(Marker Number 73.)

Topics. This historical marker is listed in these topic lists: Communications • Industry & Commerce. A significant historical year for this entry is 1970.

Location. 37° 52.119′ N, 122° 15.532′ W. Marker is in Berkeley, California, in Alameda County. It is in Southside. It is at the intersection of Bancroft Way and Telegraph Avenue, on the left when traveling west on Bancroft Way. Touch for map. Marker is at or near this postal address: 2510 Bancroft Way, Berkeley CA 94720, United States of America. Touch for directions.

Regionally, this marker is in California’s San Francisco Bay Area

and on the Coast Ranges.

It is also on the American Pacific Coast.

Globally, it is in North America,

on the Ring of Fire,

in the Pacific Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker:

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Fred Turner Building (about 300 feet away, measured in a direct line); 2401 Bancroft Way (about 700 feet away); UC Berkeley Korean War Memorial (about 700 feet away); Hans Kelsen (approx. 0.2 miles away); “A People’s History of Telegraph Avenue” (approx. 0.2 miles away); Moe's Books (approx. 0.2 miles away); McCreary-Greer House (approx. ¼ mile away); University of California Berkeley Campus (approx. ¼ mile away). Touch for a list and map of all markers in Berkeley.

Also see . . . Ten Speed Press (Wikipedia).

Overview and history: Ten Speed Press is a publishing house founded in Berkeley, California in 1971 by Phil Wood. Ten Speed Press was bought by Random House in February 2009 and is now part of their Crown Publishing Group division.

Wood worked with Barnes & Noble in 1962, Penguin Books in 1965, and had a senior sales position at Penguin Books in Baltimore and New York before founding Ten Speed Press. Wood died of cancer in December 2010.

Ten Speed's first book was Anybody’s Bike Book, which is still in print. It inspired the publisher's name and has sold more than a million copies. Ten Speed's all-time best-seller
Photographed by Andrew Ruppenstein, January 2, 2024

2. Ten Speed Press Marker - wide view
The plaque above the marker is a building rededication plaque, noting the building, The Grenada, was built in 1905 and restored in 1995.
is What Color is Your Parachute? A Practical Manual for Job-Hunters and Career-Changers by Richard N. Bolles (1972). It has been reissued in new editions and, as of 2009, has sold more than ten million copies, translated into 20 languages.

(Submitted on January 2, 2024.)

Ten Speed Press Marker - wider view image. Click for full size.

Photographed by Andrew Ruppenstein, January 2, 2024

3. Ten Speed Press Marker - wider view

The marker, not quite visible here, is located in the doorway of the Grenada.

Credits. This page was last revised on December 31, 2025. It was originally submitted on January 2, 2024, by Andrew Ruppenstein of Lamorinda, California. This page has been viewed 308 times since then and 31 times this year. Photos: 1, 2, 3. submitted on January 2, 2024, by Andrew Ruppenstein of Lamorinda, California.