South Los Angeles in Los Angeles County, California — The American West (Pacific Coastal)

W.R."Bill" Schroeder

1904 - 1987

— Creator and Director of Helms Athletic Foundation —

W.R."Bill" Schroeder Marker image. Click for full size.

Photographed by Craig Baker, October 2, 2023

1. W.R."Bill" Schroeder Marker

Inscription.
He created and directed Helms Athletic Foundation, organized and served as president of three baseball leagues, compiled the most extensive sports library in the world, spearheaded many charity fund-raising athletic events, helped found the Coliseum relays, Junior Rose Bowl game and Shrine High North-South game, and promoted the Olympic movement throughout the world.

He was keeper of the greatest memories in sports, honored over 100,000 athletes with medals and trophies, and was a pioneer in recognition of high school athletes. His tireless enthusiasm and willingness to lend a helping hand to all sports programs endeared him to three generations.

He gave sports a meaning.
No one will ever care as much about athletics and the athletes.

Topics. This historical marker is listed in this topic list: Sports.

Location. 34° 0.851′ N, 118° 17.18′ W. Marker is in Los Angeles, California, in Los Angeles County. It is in South Los Angeles. It can be reached from Figueroa Street south of Exposition Boulevard, on the right when traveling south. Located at the Memorial Court of Honor within the Peristyle arches of the Los Angeles Memorial Coliseum in Exposition Park. Touch for map. Marker is at or near this postal address: 3911 S Figueroa St, Los Angeles CA 90037, United States of America. Touch for directions.

Regionally, this marker is in California’s Transverse Ranges.

It is also on the American Pacific Coast.

Globally, it is in North America,

on the Ring of Fire,

in the Pacific Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta California.

Other nearby markers.

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At least 8 other markers are within walking distance of this marker: Nelson Mandela (here, next to this marker); Tom Labonge (a few steps from this marker); His Holiness Pope John Paul II (a few steps from this marker); Lest We Forget (a few steps from this marker); Kenneth F. Hahn (a few steps from this marker); Peter Ueberroth (a few steps from this marker); Los Angeles Coliseum Mercy Bowl (a few steps from this marker); John F. Kennedy (a few steps from this marker). Touch for a list and map of all markers in Los Angeles.

Regarding W.R."Bill" Schroeder. The Helms Athletic Foundation, founded in 1936, was a Los Angeles-based organization dedicated to the promotion of athletics and sportsmanship. Paul H. Helms was the organization's benefactor, funding the foundation via his ownership of Helms Bakery. Bill Schroeder founded the organization with Helms and served as its managing director.
Following the closure of Helms Bakery in 1969, Schroeder sought new benefactors, and the organization continued under a series of new sponsors. Schroeder died in 1987. Under the direction of Peter Ueberroth the Helms Athletic Foundation collection, library, and archives were absorbed into the Amateur Athletic Foundation of Los Angeles, later renamed the LA84 Foundation.

Photographed by Craig Baker, October 2, 2023

2. W.R."Bill" Schroeder Marker

Los Angeles Memorial Coliseum Peristyle image. Click for full size.

Photographed by Craig Baker, October 2, 2023

3. Los Angeles Memorial Coliseum Peristyle

Credits. This page was last revised on January 20, 2024. It was originally submitted on January 20, 2024, by Craig Baker of Sylmar, California. This page has been viewed 214 times since then and 27 times this year. Photos: 1, 2, 3. submitted on January 20, 2024, by Craig Baker of Sylmar, California.