Beverly Hills in Los Angeles County, California — The American West (Pacific Coastal)

Carroll and Company

Beverly Hills

— Golden Shield Commemorative Plaque —

Carroll and Company Marker image. Click for full size.

Photographed by Craig Baker, May 19, 2024

1. Carroll and Company Marker

Inscription.
Richard Carroll, a former Warner Brothers publicist, started his men's fashion enterprise in Beverly Hills in 1949. The renowned men's clothier operated at this site for 43 years and helped to establish Rodeo Drive and Beverly Hills' Golden Triangle as an iconic retail hub for luxury brands. This fine clothier catered to some of Hollywood's most famous leading men.

Erected by City of Beverly Hills. (Marker Number 12.)

Topics. This historical marker is listed in this topic list: Industry & Commerce. A significant historical year for this entry is 1949.

Location. 34° 4.234′ N, 118° 24.257′ W. Marker is in Beverly Hills, California, in Los Angeles County. It is at the intersection of Rodeo Drive and South Santa Monica Boulevard, on the left when traveling south on Rodeo Drive. Touch for map. Marker is at or near this postal address: 468 N Rodeo Dr, Beverly Hills CA 90210, United States of America. Touch for directions.

Regionally, this marker is in Greater Los Angeles

and in the Transverse Ranges.

It is also on the American Pacific Coast.

Globally, it is in North America,

on the Ring of Fire,

in the Pacific

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Rim,

in the Western Hemisphere,

in the Western World,

and in the Anglosphere.

Historically, it finds itself in what was once New Spain

and also Mexico’s Alta California.

Other nearby markers. At least 8 other markers are within walking distance of this marker: Hans Ohrt Lightweight Bicycles (about 400 feet away, measured in a direct line); The Luau (about 400 feet away); Pioneer Hardware Store (about 500 feet away); Ah Fong's (about 500 feet away); Morton Bay Fig (about 600 feet away); Nate 'N Al (about 600 feet away); Lily Pond (about 800 feet away); Brighton Coffee Shop (about 800 feet away). Touch for a list and map of all markers in Beverly Hills.

Regarding Carroll and Company. Located on the southeast corner of South Santa Monica Boulevard & North Rodeo Drive, this plaque sits at the location of the double door entry of a men’s clothier favored by everyone from Frank Sinatra to Ronald Reagan.

Photographed by Craig Baker, May 19, 2024

2. Carroll and Company Marker

The marker lays flat in the sidewalk.

Carroll and Company - 1954 image. Click for full size.

courtesy Beverlyhills.org

3. Carroll and Company - 1954

Richard Carroll in front of his store image. Click for full size.

courtesy Beverlyhills.org

4. Richard Carroll in front of his store

Marker Location image. Click for full size.

Photographed by Craig Baker, May 19, 2024

5. Marker Location

This is not the original building.

Beverly Hills Sign image. Click for full size.

Photographed by Craig Baker, May 19, 2024

6. Beverly Hills Sign

At the nearby Beverly Hills Visitor Center.

Credits. This page was last revised on July 24, 2025. It was originally submitted on May 20, 2024, by Craig Baker of Sylmar, California. This page has been viewed 436 times since then and 26 times this year. Photos: 1, 2. submitted on May 20, 2024, by Craig Baker of Sylmar, California. 3, 4. submitted on July 16, 2025, by Craig Baker of Sylmar, California. 5, 6. submitted on May 20, 2024, by Craig Baker of Sylmar, California.